While it has never been easy to manage digital projects in higher education, it has become increasingly complicated. Only five years ago, a website redesign and a web content system implementation were the two most challenging—and often dreaded—types of digital projects web professionals knew they would have to tackle in their career.
Today, these are only two items in a long list of projects implemented by digital teams.
In higher education, we love, hate, and thrive on college rankings. The annual U.S. News and World Report top colleges list—as well as rankings by other news organizations—is anticipated with excitement and trepidation. When it comes to the numbers game of college admissions, it’s important to secure a spot near the top of these lists. Improving your institution’s rank means an automatic increase in general visibility. It also often results in a better chance to convert more college-bound high school students into serious prospects and highly motivated applicants.
Have you noticed how nearly everybody has been weighing in on whether or not higher ed should embrace responsive websites? Web developers and designers working in universities, of course, but also marketers, communicators, and college magazine editors have debated, at conferences or on Twitter, the pros and cons of the responsive web design approach.
As I noted in my previous column on the digital web in higher ed, digital analytics is bound to play an increasing role this year. Whether they call it big data, business intelligence, or analytics, many decision-makers on campus have been converted to the power of the data-driven approach. Make a difference with web analytics at your institution by taking these three steps.
Can you believe it? I’ve been writing this column about digital marketing in higher education for seven years.
So much has happened since February 2006. Together we’ve witnessed the first blips of Web 2.0, the development—and demise—of many social networking platforms, and the rising tide of new media that later turned into the social media tsunami. Over the past seven years, we’ve also seen the end of the desktop browser compatibility war, the start of the battle for the mobile and responsive web, and growing interest for digital analytics in higher education.
Can you remember the times when PDF files were placed (dumped?) on your website to make their content available online? As you know, those days are gone. PDF-powered websites just don’t cut it anymore—if they ever did. While the file format battle has been won on the web, the content format war is raging in higher education and elsewhere.
Are there any people at your institution who still see writing for the web or social media as a copy-and-paste job from your brochures, viewbooks, or other catalogs? Hopefully not.
Have you heard about the analytics revolution in higher education? Ready or not, it’s coming to your institution—if it isn’t already there. Whether you work in an academic, business, IT, marketing, or web office, the data-driven movement is slowly but surely making its way in to the hearts and minds of top executives faced with serious strategic and financial challenges.
Think this is just wishful thinking from the higher education online analytics evangelist I’ve become over the past two years? Educause begs to differ.