Internet Technology

Should you care about Periscope in higher ed?

Early adopters explored possible campus use of live, mobile video over the summer

Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen Periscope notifications for live broadcasts in your feed.

Acquired for $100 million by Twitter in March 2015, the live-streaming mobile app could be either the next big thing or the latest social media fad (remember SecondLife?). But when you work in digital communications and marketing for a university, you can’t afford to ignore change.

Video drives deeper dives into college websites

How colleges can funnel visits from home page to admissions and other key web pages

Who watches online videos today? Maybe a better question is, who doesn’t? Video is an engaging, emotional and effective way to communicate and influence. So it was just a matter of time until video got prime real estate on a school’s home page.

Challenges in social media measurement

Look beyond vanity measurements to tackle the real questions

Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest the necessary time and resources to measure what really matters. How your school defines social media measurement ultimately determines how strategically it uses social media.

Should your university SnapChat?

Colleges follow a new generation of students on this visual mobile-messaging platform.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

While a few colleges are still trying to grasp the intricacies of the top social platforms, early adopters have been exploring other platforms for communications and marketing.

Among the many hopefuls, SnapChat has started to get real traction on college campuses.

What’s in store for higher ed web developers?

Predictive web analytics can guide higher ed marketers in charting their course with more certainty

If the 10 years I’ve spent observing and analyzing the industry since I started my blog are any indication, there’s one prediction I can make with complete confidence: The new year will have its share of surprises and challenges. Keep these five trends in mind.

Putting web analytics data to use in higher education

No matter how much data you collect, it’s useful only if you’re asking the right questions

Digital analytics are part of hundreds of conversations, projects, meetings and reports on many campuses. Yet, with so much data now available, it is more challenging to choose what to present to decision-makers.

Colleges shouldn't toss social media terms of service

Ignoring these often overlooked agreements could be troublesome for your institution

“Don’t ask for permission, ask for forgiveness.”

This rallying cry against the “let’s do as we always did” approach has helped the digital professionals take their seat at the decision table in many institutions. Yet this unorthodox advice may have been embraced too literally in the social media field. It’s no wonder that some enthusiastic and well-meaning social media managers still break basic rules with the institutional accounts they oversee.

Pros and cons of using social logins on campus

People are logged in to social media all day—it takes only a click to sign in with social logins

Authentication and identification of active campus network users have always been at the core of the IT applications necessary to run a university.

If you can’t log in, you can’t get your email, register for your course, pay your bills, and so on. That’s why most institutions have strived to offer integrated and secure single sign-on (SSO) solutions to students, staff and faculty. The technology doesn’t get in the way and users don’t need to remember multiple passwords.

Going atomic: New tools to develop responsive websites

It’s a fact: Responsive websites solve the challenge created by a world of multiple connected devices—from the latest smartphones to the newest tablets and the largest screens of desktop computers or TVs.

Reining in runaway data breach costs

Dealing with data breaches can cost a university from tens of thousands of dollars up to many millions, depending on the breach and its handling.

In 2011 the largest reported data breach in the university world was suffered by a Virginia institution of higher learning, which reported more than 176,500 records breached. More recently, in late 2012, a Florida university suffered a breach involving data on more than 200,000 students and some of the university's top employees. The same week hackers posted online thousands of personal records from 53 universities around the world.

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