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Internet Technology

Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen Periscope notifications for live broadcasts in your feed.

Acquired for $100 million by Twitter in March 2015, the live-streaming mobile app could be either the next big thing or the latest social media fad (remember SecondLife?). But when you work in digital communications and marketing for a university, you can’t afford to ignore change.

Karine Joly: Used correctly and purposely on the home page, videos are a fantastic opportunity to capture attention long enough to draw visitors into calls to action.

Who watches online videos today? Maybe a better question is, who doesn’t? Video is an engaging, emotional and effective way to communicate and influence. So it was just a matter of time until video got prime real estate on a school’s home page.

Karine Joly is the web editor behind, a blog about higher ed web marketing, public relations and technologies.

Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest the necessary time and resources to measure what really matters. How your school defines social media measurement ultimately determines how strategically it uses social media.

Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

While a few colleges are still trying to grasp the intricacies of the top social platforms, early adopters have been exploring other platforms for communications and marketing.

Among the many hopefuls, SnapChat has started to get real traction on college campuses.

Karine Joly

If the 10 years I’ve spent observing and analyzing the industry since I started my blog are any indication, there’s one prediction I can make with complete confidence: The new year will have its share of surprises and challenges. Keep these five trends in mind.

Tech expert Karine Joly: Digital analytics is part of hundreds of conversations, projects, meetings and reports on many campuses.

Digital analytics are part of hundreds of conversations, projects, meetings and reports on many campuses. Yet, with so much data now available, it is more challenging to choose what to present to decision-makers.

Karine Joly: Your social media policy and the network's terms of service have different purposes.

“Don’t ask for permission, ask for forgiveness.”

This rallying cry against the “let’s do as we always did” approach has helped the digital professionals take their seat at the decision table in many institutions. Yet this unorthodox advice may have been embraced too literally in the social media field. It’s no wonder that some enthusiastic and well-meaning social media managers still break basic rules with the institutional accounts they oversee.

Karine Joly is the web editor behind, a blog about higher ed web marketing, public relations and technologies.

Authentication and identification of active campus network users have always been at the core of the IT applications necessary to run a university.

If you can’t log in, you can’t get your email, register for your course, pay your bills, and so on. That’s why most institutions have strived to offer integrated and secure single sign-on (SSO) solutions to students, staff and faculty. The technology doesn’t get in the way and users don’t need to remember multiple passwords.

Karine Joly is the web editor behind www., a blog about higher ed web marketing, public relations, and technologies.

It’s a fact: Responsive websites solve the challenge created by a world of multiple connected devices—from the latest smartphones to the newest tablets and the largest screens of desktop computers or TVs.

In 2011 the largest reported data breach in the university world was suffered by a Virginia institution of higher learning, which reported more than 176,500 records breached. More recently, in late 2012, a Florida university suffered a breach involving data on more than 200,000 students and some of the university's top employees. The same week hackers posted online thousands of personal records from 53 universities around the world.