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Hashtag Highlight

#ivorytower—The CNN Films broadcast of "Ivory Tower" on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December.

When the piece first aired publicly, many viewers live-tweeted—for a total of nearly 9,400 tweets on Nov. 20, according to Topsy, a social web search engine. The film’s central question asks, “Is college worth the cost?”

Azusa Pacific University in California first used the #iHeartAPU hashtag in 2011 to hype up orientation, where students get T-shirts with the phrase.

Incoming, current and prospective students and alumni were using #iHeartAPU year-round, so a new hashtag—#APUBound—was introduced in 2013. That one is now used to interact with students in the months leading up to orientation.

On April 22, College Republican National Committee chair Alex Smith appeared on a Fox News program to launch the #MyLiberalCampus hashtag campaign. In the same segment, an Eastern Connecticut State University student shared an audio recording of his creative writing professor saying that a Republican Senate win in 2014 would result in college closures, and that Republicans are racist and greedy.

An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.