Hashtag Highlight

Hashtag Highlight: #ivorytower

CNN Films' "Ivory Tower" draw thousands of tweets about the cost of higher education

#ivorytower—The CNN Films broadcast of "Ivory Tower" on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December.

When the piece first aired publicly, many viewers live-tweeted—for a total of nearly 9,400 tweets on Nov. 20, according to Topsy, a social web search engine. The film’s central question asks, “Is college worth the cost?”

Hashtag Highlight: #iHeartAPU

Azusa Pacific University in California first used the #iHeartAPU hashtag in 2011 to hype up orientation, where students get T-shirts with the phrase.

Incoming, current and prospective students and alumni were using #iHeartAPU year-round, so a new hashtag—#APUBound—was introduced in 2013. That one is now used to interact with students in the months leading up to orientation.

Hashtag Highlight: #MyLiberalCampus

Hashtag was launched by College Republican National Committee

On April 22, College Republican National Committee chair Alex Smith appeared on a Fox News program to launch the #MyLiberalCampus hashtag campaign. In the same segment, an Eastern Connecticut State University student shared an audio recording of his creative writing professor saying that a Republican Senate win in 2014 would result in college closures, and that Republicans are racist and greedy.

Hashtag Highlight: #seeblue

University of Kentucky hashtag celebrates athletic and academic achievements

An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.