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LAST JANUARY KRISTA RODIN ARRIVED AS THE campus executive officer at Northern Arizona University Yuma with a major problem to solve. "Nothing was in place to serve Hispanic students," she says, even though they comprised 57 percent of the student body. "We needed to build programs helpful to them, and importing the curriculum from Flagstaff (the principal NAU campus) without modifications was not working."

WHEN OFFICIALS AT HARRISBURG UNIVERSITY of Science and Technology (Pa.) commissioned an economic impact study in 2001, they admit that at the time there wasn't much impact to report.

AT EASE IN THE PUBLIC SPOTLIGHT? CHECK. ADEPT AT RAISING funds? Got it. Comfortable with politics? Uh-huh. Able to build relationships with trustees? Yep.

 

THE MOOD WAS BUOYANT IN ANAHEIM AT the fourth annual EduComm conference in June. During a three-day program, attendees were eager to pick up the latest tips and techniques to take back to their campuses, as well as get a peek at the newest products from A/V and IT vendors.

DESPITE THE CHALLENGES OF SECURITY, user education, and redundant records, a database can be a beautiful thing-not only in tracking prospective students through school until they become alumni, but also in streamlining processes, keeping tabs on financial goals, reducing repetitive data entry, and automating billing.

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