ONE OF THE MOST SIGNIFICANT pressures facing colleges and universities is dictated by an underlying change in their marketplace. Increasingly, higher education is taking on the attributes of a commodity market.
RECENTLY I MET A FAMILY whose daughter was looking at Rhodes College. The family income was slightly above $20,000. Federal and state funding didn't provide the assistance necessary for the daughter to enroll. Even after adding a substantial commitment from the college to the financial aid package, there was a large financial gap.
IF THE 1970S WERE OFTEN FONDLY remembered as the "golden age" of higher education because of the surfeit of students generated by the postwar baby boom, the 1990s and opening years of the 21st century could be termed "a mini-golden age" due to "echo boomer" enrollments generated by their off spring.