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THE SMALL AND UNDISTINGUISHED GATEWAY Plaza-with its hair salon, costume jewelry shop, Big Time Wholesale Store, and local branch of <b>DeKalb Technical College</b>-is just miles away from the stately grey and beige stone buildings and grassy quadrangles of <b>Emory University</b> in Atlanta.

ACHIEVING LEED CERTIFICATION FROM the U.S. Green Building Council is certainly an accomplishment worth celebrating. Demonstrating sustainability in facility design shines a positive light on the institution, too. Attaining the highest level of certification possible for a campus building is often a goal.


THREE QUESTIONS HAVE BEEN MAKING the rounds at the marketing conferences this year, as more and more schools are trying to get a better handle on their marketing expenditures:

1. How much does marketing cost?

2. Is marketing worth the money?

3. How can we increase the effectiveness of our marketing?

Picture this: Your college has been facing a cash-rich, cash-poor battle for decades, and the possibility of its doors closing seems imminent. To halt the cycle, the board of directors turns to what its members think may be the best option for dealing with these financial ails-approving the sale of art in your school's collection.