Being recognized as a “beautiful campus” goes beyond just having curb appeal. In fact, institutions that are consistently chosen for so-called “most beautiful college campuses” rankings put a lot of resources and effort into demonstrating a correlation between campus aesthetics and academic reputation. For many, that commitment is paying off.
The allure of an attractive campus
President Marc Johnson of the University of Nevada, Reno doesn’t hesitate to say the campus itself is the school’s most effective recruiting tool.