Boca Raton, FL – January 30, 2012 — Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, today announced that the University of Nebraska at Kearney will employ its Talisma® CRM solution to help more effectively communicate with current and prospective students and to help increase enrollment and graduation rates.
Initially, the undergraduate office of recruitment and admissions will utilize Talisma with the goal of increasing enrollment by at least 1.5 percent annually. Over time, the University plans to utilize the CRM across campus in other academic and student affairs departments to capitalize on recruitment and student success initiatives.
“Historically, the UNK undergraduate student population has been comprised primarily of Nebraska state residents; but as the demographics shift and there are fewer high school graduates, it’s imperative for us to attract non-traditional students, including military personnel, single parents and minorities, as well as out-of-state students,” said Dusty Newton, University of Nebraska at Kearney director of Admissions. “To meet this new challenge, it is essential that we employ a CRM solution with the flexibility and functionality that Talisma CRM offers.”
“The University of Nebraska at Kearney has embraced the advantages Talisma CRM affords in terms of helping it meet recruitment goals, improve student success and retention, and increase graduation rates,” said Timothy S. Gilbert, senior vice president and chief marketing officer of Campus Management Corp. “They will now be able to address each student through their preferred communication channel, with messages tailored specifically to them, and track these communications to help build stronger relationships before they even set foot on campus and throughout their time at UNK.”
About Campus Management Corp.
More than 1,700 colleges, universities, foundations, and other organizations in 26 countries rely upon Campus Management Corp® enterprise software products and services. The CampusVue® Ecosystem is a vision for a fully integrated, centralized administrative and e-Learning platform that unifies services, academic delivery, administrative management, and reporting for the range of public, private, and proprietary postsecondary institutions. The ecosystem includes the CampusVue Student administrative system and CampusVue Portal solution, as well as Talisma® Constituent Relationship Management (CRM) and fundraising software.
CampusVue Student is used by 78 percent of the largest U.S.-based career and online colleges. Additional offerings include performance analytics software, financials, HR, and payroll solutions. Campus Management employs associates worldwide, providing clients with a full range of consulting, implementation, support, training, and integration services. For more information, visit www.campusmanagement.com.