Salesforce CRM

Lauren Williams's picture

This CRM solution includes campaign management, real-time analytics, web portals, team collaboration, mobile access and the ability to build custom applications without having to code. Schools can also sync together information from other SIS, LMS and back-end systems.

Reader Testimony: 
“Salesforce has enabled a culture shift at Wayne State that has broken down silos between departments, has streamlined our communications processes, and allowed us to document customer service inquiries and use data from those inquiries for continuous improvement. We have seen a significant reduction across our enrollment management division on inquiries due to student confusion or uncertainty, and we have seen a double-digit increase in responses to our customer service survey.” —Kathleen Lueckeman, senior director of CRM and graduate admissions director, Wayne State University, Mich.