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Robert A. Sevier

Articles by Robert A. Sevier

University Business, Nov 2006

What will it Take?
A guide to laying the groundwork for an effective marketing strategy.

University Business, Sep 2006

Moving a Team Forward
Part four in a four-part series on strategies for building a highly effective senior team.

University Business, Jul 2006

Dear CMO
A short letter from a college president to the school's chief marketing officer.

University Business, May 2006

Marketing: Dear Mr. President
A short letter from your chief marketing officer.

University Business, Apr 2006

The Art of Reputation Building
A handful of lessons on building a brand

University Business, Mar 2006

Marketing
Think Daringly, Execute Steadily Part three in a series on creating the effective marketing team.

University Business, Jan 2006

Anatomy of a Successful Team
Part Two in a series on creating the effective marketing team

University Business, Nov 2005

Making the Right Choices
Part one of a multipart series on strategies for building a highly effective senior team.

University Business, Sep 2005

CMO at the Cabinet Table
Effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing chief in place is essential.

University Business, Jun 2005

How to Build Support for Brand Marketing
First, get the right people on the bus.

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University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. 

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