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» Robert A. Sevier
Robert A. Sevier
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Articles by Robert A. Sevier
University Business, Sep 2010
Have College Brands Delivered on Their Promise?
Ten years after higher ed became enamored with branding, a panel of university marketers talks about lessons learned.
University Business, Apr 2009
Managing the Experience
Take control of marketing trends to deliver a superior 'customer experience.'
University Business, Sep 2008
Part one of a two-part column on institutional competition
University Business, May 2008
MARKETING: The Big Questions Answered
How to increase the effectiveness of your marketing spending
University Business, Dec 2007
Delivering on Your Brand Experience
Applying experience marketing in the real world
University Business, Jul 2007
Brand as Experience, Experience as Brand
Keep customer experience management in mind in marketing communication efforts.
University Business, May 2007
Using Social Networking to Its Fullest Potential
Learn how colleges and universities can benefit from using these communities in marketing efforts.
University Business, Mar 2007
Yada Yada Nada?
Before delving into the world of social networking as a way to promote a higher ed institution, consider the marketing implications.
University Business, Feb 2007
Advancing the Brand
University marketing pros give tips on how to build a brand strategy.
University Business, Jan 2007
Is Demography Destiny?
Despite what you may have thought, colleges and univerisities can control many of the variables that impact enrollment.
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