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John L. Gann, Jr. consults and trains in economic development marketing as president of Chicago area-based Gann Associates. His latest book is The Third Lifetime Place: A New Economic Opportunity for College Towns (CarpeHoram, 2011, 800-61-HORAM).
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University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide.
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