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Bob Sevier

Articles by Bob Sevier

University Business, Jul 2005

Solutions for Marketing Strategies
There has never been a better array of software to help you support your integrated marketing strategy.

University Business, Jan 2005

How to Evaluate Your Marketing Staff
Assessing employee performance leads to quicker attainment of marketing goals.

University Business, Oct 2004

Integrated Marketing Budget, Part 2
Guidelines to sharpen your budget focus.

University Business, Sep 2004

Building an Integrated Marketing Budget
A willingness to coordinate time, talent, and treasure is key to the process.

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