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Articles by Bob Sevier
University Business, Jul 2005
Solutions for Marketing Strategies
There has never been a better array of software to help you support your integrated marketing strategy.
University Business, Jan 2005
How to Evaluate Your Marketing Staff
Assessing employee performance leads to quicker attainment of marketing goals.
University Business, Oct 2004
Integrated Marketing Budget, Part 2
Guidelines to sharpen your budget focus.
University Business, Sep 2004
Building an Integrated Marketing Budget
A willingness to coordinate time, talent, and treasure is key to the process.
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