From UB

03/2015

When it comes to industry disruption, traditional healthcare organizations have many battle scars. Visits to the hospital emergency room are being replaced by visits to an urgent care center at the local strip mall. Traditional doctor referrals are being replaced by smartphone apps that direct consumers to low-cost, highly rated doctors.

03/2015

When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona.

03/2015

The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007.

03/2015

As recently as 10 years ago, the campus website was not viewed as a legitimate source of marketing, nor was its upkeep considered the respon... Read more>>

03/2015

While some students in rural communities may have difficulty obtaining access to educational options close to home, students in northern Michigan will have a new opportunity to study CNC programming.

03/2015

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience.

01/2015
Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices.

01/2015
A fresh look: When the library at Grand Valley State U was remodeled, useable furniture got new life on other parts of campus rather than being placed into storage.

Sprucing up a campus building’s interiors need not involve buying loads of new furniture.

Just ask officials at Georgetown University. The institution recently refinished and reupholstered a variety of public space furniture in Alumni Square, an apartment complex on the Washington, D.C. campus.

02/2015
Paula V. Smith is a professor of English and director of the Purposeful Risk Engagement Project at Grinnell College in Iowa.

The academic landscape is fraught with risk—everything from hazardous chemicals and internal fraud, to flu outbreaks and budget shortfalls.

02/2015

Fifteen California community colleges received initial approval in January to offer four-year degrees in a limited number of specialties as soon as next year.

If approved, the plan could—at a fraction of the cost of four-year schools—produce thousands of new workers in a state that needs more employees in areas such as healthcare and the automotive industries.

01/2015
Successful firsts: MIT’s First Generation Program website includes personal snapshots from first-gen students, alumni and faculty.

Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income.

02/2015
Infinity Hall at the University of Florida is billed as the nation’s first entrepreneurial-based academic residential community.

Infinity Hall at the University of Florida

This $15.9 million residence hall—billed as the nation’s first entrepreneurial-based academic residential community—is being privately developed by Signet Development (Jacksonville, Fla.) in partnership with the university’s Department of Housing and Residence Education.

01/2015
UNC-Charlotte’s 49ers join the top level of college football this fall—a move administrators say will create energy on campus and giving the growing university more influence in the NCAA.

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money desperately needed by academic departments but also drive up tuition and student fees.

01/2015
Institutions have implemented more innovative waste management practices since a major stream of recycling revenue dried up.

For many colleges and universities, there used to be gold in garbage. Or, at least, there was some revenue to go along with the recycling stream. But two years ago, the whole landfill landscape changed.

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