From UB

In 2004, Rollins College in Winter Park, Fla., received an amazing gift.

Taylor Behl was a pretty, sympathetic, and emotionally trusting 17-year-old freshman who came to the city of Richmond in late summer to begin studies at Virginia Commonwealth University. How can these things be certain?

By age 63, I had become a successful, wealthy entrepreneur many times over. Incensed that the son of an employee had been denied admission to medical school despite having adequate credentials, I decided to open my own institution.

Just as today's leader must have a handful of essential qualities and characteristics, the members of the effective marketing team must possess these qualities. The first, of course, is the desire, like the leader, to orbit a worthy vision.

Think about all of the job candidates you've interviewed over the past several years. There's a very good chance that one-third of them lied on their resume.

Ask an admissions, financial aid, or enrollment management officer about their institution's "ratings." The conversation will likely turn to how the school stacks up in college guidebooks or U.S. News rankings.

What does collaboration mean to you? And how can it help your school meet its goals and possibly generate revenue?

This fall a couple dozen students across the United States took up blogging for their alma maters. In occasional or weekly posts they offer slices of campus life that the Admissions office can share with prospective students and their parents.

Technology took center stage October 18-21 in Orlando for the annual Educause conference. More than 200 technology companies and other exhibitors were on hand to showcase their latest products and services for higher education.

Open source is like solar energy. I'm absolutely, 100 percent in favor of it where and when it's viable. You should be, too. In cases where it isn't a good bet, I swallow my pride, compromise my values, and keep paying my electric bills.

.Today we received a phone call from a young woman in her first year attending a large, private, urban university. "How are things going?" we wanted to know. "What's up?" The concern in her voice was evident. "Everything's great," she remarked. "Except, well, Chemistry."

Although not everyone knows it, there are two Super Sundays each January. Super Bowl Sunday grabs millions of viewers, but College Goal Sunday is gaining ground.

Staff recruitment in high-er ed has become more competitive today, as schools compete to hire the best and brightest. Here's how institutions are making themselves attractive to both current and potential employees.

With legislation to reauthorize the Higher Education Act (HEA) lumbering toward enactment, although its final form remains uncertain, the higher education community in Washington is paying attention to new developments in other areas.

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