From UB

There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:

A widely felt need

Presidential support

A clear goal in mind

A common language

A solid research foundation

One would think that what a campus does within its own borders matters mainly to the institution itself and the local zoning board. But officials at George Washington University in Washington, D.C., have learned that neighbors want to have a say in these matters, too.

Presidential transitions are challenging for everyone--the new campus leader and the staff. Regardless of the challenge, the more that can be done to establish a sense of common purpose, trust, and understanding, the smoother the transition.

The potential applicant pool for colleges and universities is going to grow significantly in some states between now and 2014, according to data gathered by the National Center for Education Statistics.

Colleges and universities provide a setting for the contemplative life. The word "school" is derived from the Greek schole, meaning leisure. Efficiency is not always prized on campus, and this spirit has translated to fiscal matters.

Oxford, Yale and Stanford closed their joint not-for-profit online venture, AllLearn, Alliance for Lifelong Learning, citing insufficient enrolments and funding as the primary reasons.

Is it a food court or is it a nightclub? Some creative renovations have made this space both.

Is your institution using its fiscal resources to its greatest advantage to fulfill its mission and meet expectations within and beyond the campus? In an era of escalating costs and reduced resources, it's a question that every institution of higher education should be asking.

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