From UB

With a fountain, cupolas, and other aesthetic features, a 32,500-square-foot plaza serves as a campus centerpiece while alleviating a parking crunch for this Hyde Park, N.Y., college.

Just as library media centers and wireless implementations are keeping universities and colleges on the cutting edge of technology, so too are card programs trying to stay ahead, bringing more services and better access control into the mix.

What is the purpose of higher education? It's a question we should ask ourselves daily.

These are unsettling times for federal student aid.

Here we are again, flying out of Vegas on yet another business trip--pausing to consider the contemporary axiom that "what happens in Vegas, stays in Vegas." Yet, somehow, we sensed this trip was different from the get-go.

By age 63, I had become a successful, wealthy entrepreneur many times over. Incensed that the son of an employee had been denied admission to medical school despite having adequate credentials, I decided to open my own institution.

Just as today's leader must have a handful of essential qualities and characteristics, the members of the effective marketing team must possess these qualities. The first, of course, is the desire, like the leader, to orbit a worthy vision.

Think about all of the job candidates you've interviewed over the past several years. There's a very good chance that one-third of them lied on their resume.

Ask an admissions, financial aid, or enrollment management officer about their institution's "ratings." The conversation will likely turn to how the school stacks up in college guidebooks or U.S. News rankings.

What does collaboration mean to you? And how can it help your school meet its goals and possibly generate revenue?

A few weeks ago I attended a higher education media dinner, at which college and university presidents engaged in a freewheeling discussion of a number of issues raised by journalists. One topic that came up was the coverage, or lack of coverage, of community colleges. And they were right.

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