From UB

Over the past several months, the message has been hard to miss. University of Pennsylvania President Amy Gutmann spoke in March on the value of access. Amherst College (Mass.) President Tony Marx talked about it in a February issue of Business Week.

Restoring Free Speech and Liberty on Campus

Cambridge University Press (www.cambridge.org), 294 pp., $28.99

Swift and fundamental changes are coming to the world's colleges, universities, and schools.

During the early months of 1998, newly appointed President Ray Ferrero Jr. and new Executive Vice President George L.

There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:

A widely felt need

Presidential support

A clear goal in mind

A common language

A solid research foundation

One would think that what a campus does within its own borders matters mainly to the institution itself and the local zoning board. But officials at George Washington University in Washington, D.C., have learned that neighbors want to have a say in these matters, too.

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