It is all about being known. And while we may occasionally squabble over nomenclature (Is it brand? Image? Reputation?), we all believe, at our core, that it is better to be known than not. When the right people are aware of you and value and support the position you hold, life is better.
Until recently, the words "web conferencing" conjured up the image of small-framed and jerky video that was akin to bad cartoon animation. Voices would speak, but there would be no movement on screen. Video would often freeze.
From application frustrations to test score worries, high school students and parents have a lot on their minds these days. As do Admissions offices, of course, in their quest to do ever better for their institutions.
Seeking the advice of an executive coach is becoming increasingly common in educational institutions across America. After all, professional athletes have coaches, so why shouldn't university administrators?
There's a concept that some big retail purveyors have mastered in spades: Making people feel as if they are sitting in someone's house, all the while holding store-bought cups of coffee, books, or paninis.
We live in an on-demand, instant gratification society, and the old ways of doing business--paper, faxes, and even the overnight delivery of documents--no longer suffice. They're slow, expensive, and don't meet the delivery expectations of many customers.