From UB

The internet and e-mail are a blessing and curse. Both improve communication and access to information; they are the de facto communication and entertainment tools of modern life.

But when personal communication and entertainment cross into professional hours, the employer can suffer. Online shopping, gaming, and chatting are fairly innocuous ways to waste time.

Other network-based activities can be more problematic for colleges and universities. For example, if faculty or staff use the university network to gamble, download music, or view child pornography, it can harm the university's reputation or possibly result in a lawsuit. Any of the scenarios cost time and money. At the same time, higher ed operates with a sense of freedom unmatched in the corporate and K-12 arenas.


Objectionable content to the corporate or K-12 world can be considered academic research.

The business world has tapped into software solutions to help curb online behavior and catch those who fail to abide by policy. The Center for Business Ethics at Bentley College (Mass.) says 90 percent of employers observe electronic behavior. Virtual oversight can go several steps further. More than three-quarters of employers watch web surfing. "About one-third of large commercial enterprises monitor [or sift through] staff e-mail," says Craig Carpenter, senior director of corporate marketing with Mirapoint, an IT security company.

Higher ed has been slow to embrace high-tech surveillance tools. Monte Robertson, president and CEO of Software Security Solutions, surveyed the company's higher education customers and found that none scanned e-mail for content. Carpenter hypothesizes that higher ed is reluctant to deploy surveillance software because it smacks of censorship. Academic freedom is a right in the university environment, explains James Hammond, vice president of Information Technology at Winthrop University (S.C.).

Content that is objectionable in the corporate or K-12 environment can be considered academic research. For example, a faculty member may view child pornography websites to conduct research for a psychology or sociology course.

"Higher ed cannot draw too many lines in the sand because it encroaches on academic freedom," continues Hammond. Academic freedom can become a rallying cry for monitoring foes. The University of Southern Mississippi endured a firestorm when its president directed a lawyer to monitor some faculty e-mails during an internal investigation.

The ideal solution balances academic freedom and protection. Most colleges and universities do require faculty and staff to agree to policies about e-mail use. The typical policy specifies that the employee does not own e-mails and permits the employer to read e-mails.

At this point, however, few universities enforce these policies with monitoring software, says Carpenter. Is higher ed flirting with danger by not using surveillance solutions? "Absolutely," opines Carpenter. But the tide could turn as universities wrangle with compliance issues.

One reason behind the near-universal business use of surveillance technology is the need for regulatory compliance. Similarly, universities could begin to adopt technology to boost compliance. FERPA (Family Education Rights Protection Act) will influence universities, predicts Carpenter. "Universities have not gotten their arms around FERPA and need to develop an understanding of its requirements," he says.

Initially passed in 1974, FERPA protects the privacy of student information such as health records and grades. Surveillance technology could be used to identify FERPA breaches. Winthrop currently complies with FERPA through policies that describe how to handle and release sensitive information. In addition, software "flags" alert users to sensitive information and tell any employee how to view the information.

Similarly, the post-9/11 SEVIS (Student and Exchange Visitor Information System) requires all colleges and universities receiving government funding to monitor foreign students' e-mail communications and transmit student information to the Department of Homeland Security. Surveillance programs could help colleges comply with SEVIS by tracking and organizing online communication and activities, says Chronicle Solutions Chief Operating Officer Sophie Pibouin.

But sweeping changes and a draconian monitoring system may not fly at most colleges and universities. Instead, higher ed may be best served by adapting surveillance solutions and developing policies to meet their unique needs rather than simply mirroring corporate practices.

Colleges and universities do have a number of options for monitoring e-mail and internet use. In fact, some may already own options. A number of higher ed customers, for example, rely on Mirapoint's Email Server and Edge Security Appliance for protection against spam, viruses, worms, and hacker attacks. Those features comprise 95 percent of the product's functionality. The other 5 percent? E-mail surveillance. But few higher ed users opt to turn on the surveillance functionality.

One plus of the surveillance system is that it can be used on an as-needed basis. Winthrop University relies on Mirapoint's Email Server and Email Security Gateway for multiple purposes, including monitoring ingoing and outgoing mail for spam and viruses. University policy defines e-mail as private except in the case of an ongoing legal or internal policy investigation.

At Winthrop, if campus police present a valid request or an employee is suspected of violating policy, the university maintains the right to wiretap a mailbox. For example, if a full-time faculty member begins teaching at another university without securing appropriate approval, the university could launch an investigation and tap the employee's inbox. The university might turn on surveillance functionality if a faculty or staff member is engaged in activities that conflict with the university's mission.


"We monitor for investigative purposes only."

- James Hammond, Winthrop University

In addition to e-mail monitoring, the system can create rules to scan for specific objectionable words or block attachments or certain addresses. "We don't monitor e-mail as a preventative measure, nor do we regulate objectionable words or contents. We monitor for investigative purposes only," says Hammond. The combination of policy and technology is a good fit for the university's needs.

Another software option is Chronicle Solutions' netReplay system. The company recently launched the network content recorder. The system plugs onto the network behind the firewall and can record all user digital communication, including e-mail, web pages, and chat messages. The netReplay system can also categorize communication to streamline network monitoring. For example, the system administrator can define policies and set the device to send an alert if a user accesses a child pornography site.

Some systems, such as Mirapoint's Email Server and Edge Security Appliance, wrap monitoring functionality into a larger package. Security, mail hardware, software, and support cost approximately $1.25 monthly for each user at a site with 10,000 users. Others, like netReplay, represent a new system. Its costs include the price of the appliance, a fee per user monitored, and an annual maintenance fee. Chronicle Solutions, a provider of network monitoring solutions, says it extends a significant higher education discount.

Employee surveillance can be a touchy subject. Poorly defined and communicated policies could have a negative impact on employee relations or lead a to a media fiasco. One need only recall the recent Hewlett-Packard corporate scandal to imagine the media and public relations nightmare that can occur in the wake of a poorly conceived surveillance program.

And like any technology, surveillance systems are not perfect. It is possible to increase the odds of a successful deployment. Insiders offer the following advice about optimizing a monitoring system:

Make sure surveillance tools are available. "Understand the local monitoring policy, or in the absence of a policy, make one," says Hammond.

Don't take faculty and staff by surprise, says Pibouin. The university needs to clearly define and communicate monitoring policies. It helps to market the system as a means of protecting employees and the university's reputation.

Be sure to research the system's accuracy and reliability, says Robertson. Calculate all costs, and investigate legal ramifications and requirements.

An online monitoring or surveillance policy that outlines the rights of the university is a 21st-century essential. Colleges and universities can tap into fairly new software solutions to support the policy and simplify the process of sifting through online communication if a need arises. The combination of a well-articulated policy and carefully deployed software need not impinge on academic freedom and can protect the university, staff, and students-without breaking the bank.

Will 2006 be the tipping point for the end of early admissions? This fall, a trio of elite institutions-Harvard, Princeton, and the University of Virginia-opted to end their binding early decision or nonbinding early action programs.

The University of Delaware also stopped early admissions this year, while the University of North Carolina at Chapel Hill put the kibosh on early decision in 2002.

Elite institutions aren't the only ones with spotlights on them. Many universities offer rolling admissions options to accept applications even before the start of the senior year. Members of the National Association for College Admissions Counseling voted in October to ban programs that offer admissions decisions before the middle of September, and to stop colleges from setting application deadlines before October 15.

"This was a very under-the-radar move that ultimately I believe our members hope will help provide the kind of clarity and transparency in the admissions process that will allow people to keep it simple," says David Hawkins, director of public policy for NACAC. Still, many officers plan to stick to their current application structures.

University of Pennsylvania's President Amy Gutmann detailed her institution's stance in a Washington Post piece titled "Early Admissions Aren't the Problem." The debate over early admissions, Gutmann wrote, "is a distraction from a far more important matter: the urgent need of all but a handful of colleges and universities to improve financial aid for students from low-income and middle-income families."

But what of proof that early applicants do not typically apply for financial aid or come from low-income backgrounds? In UVa's current freshman class, for instance, of the 172 students considered to be low-income only one enrolled through early decision. "What we've found in two years is that we've had very few students enroll through the early decision process and at the low-income level," says John Blackburn, dean of admission at UVa.

Andrew Fairbanks found similar statistics through his research for The Early Admissions Game (Harvard University Press, 2003). With co-authors Christopher Avery and Richard Zeckhauser, Fairbanks sifted through databases for 14 of the country's 20 most selective IHEs. The results? At every school, the decision to apply early had a significant effect on outcome. Despite that evidence Fairbanks believes most institutions will keep early admissions to maintain enrollment yields. "I am not overly optimistic that this is going to lead to a widespread change."

-Caryn Meyers Fliegler


Sound Bite

We talk to students about our new dorms and our new gym. Sometimes I feel like I'm doing a time-share sales pitch and all I need are balloons to complete the effect.


-Bruce J. Poch, VP and dean of admissions, Pomona College (Calif.), on college marketing.

Noel-Levitz has released a second E-Expectations report on what college-bound students are looking for when they visit college websites. Executive Consultant Stephanie Geyer says students have turned into "secret shoppers" who find out everything about a college from its website. As a result, students' first contact at many colleges is coming in the form of completed applications. All the more reason that college and university websites have to be up to snuff.

Students' top expectations for websites are: self-service tools for exploration; authentic or "real" content; and fast and easy ways to connect when they are ready.

The top four activities students want to perform on websites haven't changed from last year: complete a financial aid estimator (88%); use a tuition calculator (83%); find an admission application (81%); and request a campus visit (81%). The fifth most important activity this year is instant messaging an admissions counselor (72%), up from eighth last year. The ability to personalize a website jumped from 42 percent last year to 62 percent this year. Also of note, this year 59 percent of students would accept a call on their cell phone; only 41 percent would last year.

See the complete report at www.noel-levitz.com.

-Ann McClure


DATA POINT

$1.4 billion-The amount the United States spends annually on remedial education for high school graduates

-The Alliance for Excellent Education.

Education.

By C.K. Gunsalus

Harvard University Press, 2006; 244 pp.; $21.95; www.hup.harvard.edu

Stepping into leadership in higher ed is a special challenge. Those new to leading departments have often proven themselves brilliant in the lecture hall or the research lab, but may find their IQs drop 20 points the minute they have to organize anything beyond a seminar, notes this author.

"It is a major transition to move from a professorship where one largely controls one's own intellectual agenda to a position in which one can be nibbled to death by administrivia: the tyranny of the in-box, telephone, drop-in visitors, e-mail," writes C.K. Gunsalus, a former associate provost at the University of Illinois at Urbana-Champaign and now a special counsel and faculty member there.

With chapters such as "Embrace your fate" and "Bullies," the author reveals a down-to-earth style. Gunsalus says budgets and curriculum planning are a piece of cake when compared to people management. During her years in university administration she has had to investigate myriad problems, including sexual harassment and financial improprieties. The upside of confronting such "yucky problems" is her book, which reflects her hands-on experience with reworked procedures and managerial training.

-Jean Marie Angelo

Chicago's Columbia College may help introduce the next Tina Fey or John Belushi through an innovative program that will teach the art of comedy.

The Comedy Studies Program, which begins in January, will give 16 students the chance to study and work with members of the famous Second City improvisational troupe in Chicago, which helped launch numerous comedy careers, including those of Robert Klein, Joan Rivers, Bill Murray, Amy Sedaris, and Steve Carrell.

Sheldon Patinkin, chairman of Columbia's theater department and one of Second City's founders, says the program will be more intense than Second City's own training center.

"It's involved in far more aspects of comedy than any program in the Training Center," says Patinkin. "Courses have been created specifically for this program, including a history of comedy that I'll be teaching with Anne Libera."

Patinkin says the 16-credit course is serious work, and includes sections on Writing Comic Scenes; History and Analysis of Modern Comedy; and Physical and Vocal Training for Comedy, culminating in an end-of-semester showcase.

Getting into the program is no joke either, says Patinkin. "There are several prerequisites for consideration in the program, including improv training or experience, as well as an essay and some letter of recommendation."

Patinkin says the school will offer the program in both the fall and spring semesters every year.

-Tim Goral

DATA POINT

191,321-Number of college students who studied abroad during the 2004-2005 academic year.

             -Year of Study Abroad (www.yearofstudyabroad.org).

Add personal life coaches to the list of student services some colleges are offering.

"Retention and attrition have been an issue on campuses for decades," says Cindy Skaruppa, vice president of Enrollment Management at Our Lady of the Lake University (Texas). University administrators were looking for a comprehensive solution when they contracted with InsideTrack.

The coaches don't offer academic advice; they focus on life skills such as transitioning from high school, balancing family life, and learning time management. Skaruppa firmly dismisses the idea the service is touchy-feely. "We're talking about what students bring to the table and executing a strategy," she says. The programs are based on the services usually reserved for high-powered business executives, she notes.

-Ann McClure

The applications for The Association for the Advancement of Sustainability in Higher Education's first annual Campus Sustainability Leadership Awards proved just how deep a commitment IHEs today are making to sustainability-in governance, academics, operations, and community outreach. The following schools, categorized by size, were announced as winners during

AASHE's annual conference in October 2006:

University of British Columbia,

Vancouver, B.C.

UBC's sustainability strategy, with 68 targets and actions for achieving nine major goals, leaves no base uncovered. The institution recently completed the largest efficiency upgrade to ever take place on a Canadian campus. Its sustainability office is funded entirely by savings from its energy reduction programs. More than 300 academic courses deal with sustainability.

Berea College (Ky.)

The Ecovillage, a sustainability-oriented residential and learning complex, is a model for high efficiency. More than $100 million is being invested in "green" renovations across this campus. A full-time sustainability coordinator and four other related positions, as well as several dozen student positions, get the sustainability job done here.

Warren Wilson College (N.C.)

WWC's mission to educate for environmental sustainability is accomplished through academics, work, and service. Recent sustainability distinctions include the purchase of wind energy for 100 percent of its electricity consumption, LEED Gold certification for the new Orr Cottage, and recognition as the 2006 "Outstanding Conservation Farm Family" for Western North Carolina; the college garden provides organic produce for campus dining services.

Lane Community College (Ore.)

The goal: Become carbon-neutral by 2050. The college is already purchasing 10 percent of its electricity from renewable sources. All new facilities will be built with LEED-certified standards. Faculty interested in integrating sustainability concepts into their work can obtain institutional funding. Lane is an active participant in the City of Eugene's Sustainable Business Initiative, and it's one of the only community colleges in the nation to employ a full-time sustainability coordinator.

The association's award applications are posted online at www.aashe.org/resources/profiles/profiles.php.

-Melissa Ezarik

DATA POINT

51.2%- the percentage of college classrooms that are now wireless.

-The Campus Computing Project, which notes an increase from 42.7% in 2005.

A little friendly competition never hurt anyone, especially when the environment benefits. In October, New York University announced it would purchase 118 million KWh of wind power, making it the largest green power purchaser among U.S. colleges and universities, unseating the University of Pennsylvania. It also hurtles NYU's athletic conference from number 14 to number one in the EPA's green power challenge standings.

"We're a Division III school; it looks like it took the purchase of green energy to get us into Division I competition," NYU spokesman John Beckman said, when he stopped laughing. He encouraged other universities to follow suit. Actually, the standings were not part of NYU's decision, which is an effort to consolidate environmental activities into one initiative. NYU receives one- quarter of its power from a cogeneration plant on campus, while the wind power will offset the energy received from the local utility. Penn took the news in stride.

"At this point we are very comfortable with our position in the wind energy market," spokesman Mike Coleman said. "I think it's great; there are no losers with regards to this issue, only winners. Our goal was always to do our part and encourage and/or support this evolving market." For more on the EPA higher ed standings, visit www.epa.gov/greenpower/.

-A.M.

The mission to revamp higher education was officially launched in late September when U.S. Secretary of Education Margaret Spellings gave a speech to the National Press Club. Her much anticipated remarks covered the recommendations of the Commission on the Future of Higher Education, which has been meeting throughout the year. Spellings' speech, which outlined the commission's findings, was long on catch phrases and bold ideas, but short on how-to steps.

Her call for "accessibility, affordability, and accountability" in higher education involves everything from improving high school courses and college readiness, to revamping financial aid, to developing ways to measure learning outcomes.

She boiled down the commission's recommendations to five points:

1. Hold high schools accountable.

2. Streamline the financial aid process.

3. Create a database that will be a "higher education information center."

4. Provide matching funds to colleges, universities, and states that collect data and report on learning outcomes.

5. Convene members of the accrediting community in November to help create measures that emphasize learning.

Higher education associations were guarded in their responses. The National Association of Student Financial Aid Administrators issued a statement on the commission's proposal to cut financial aid application waiting time in half, giving students and families qualification information earlier in the spring of senior year. This offers hope for a more efficient system, "however, the lack of details provided is cause for concern," read the statement.

David Ward, president of the American Council on Education, and the only member of the Commission on the Future of Higher Education who did not sign the final report, later expressed disappointment that more was not outlined on how to link accreditation and accountability.

The national database, too, is going to be a problem, he said. Already organizations are raising privacy concerns. While the database will be used to view overall student performance, and not focus on individuals, the organizers will have to allay fears that student identities and specific course grades cannot be traced.

Ward noted that ACE and five other higher education organizations were already at work on the issues raised. "We took a proactive approach," says Ward, referring to the "gathering storm" of higher education issues. Several days before Spellings spoke to the National Press Club, the six major organizations issued a letter titled, "Addressing the Challenges Facing American Undergraduate Education," outlining work already in place to keep college affordable and improve outcomes. One key promise: to work with Congress to increase the Pell Grant.

-J.M.A.

SOUND BITE

Colleges need to get out of the business of doing high school and concentrate on higher education.

-Secretary of Education Margaret Spellings, explaining that high schools
must do a better job preparing students for college.

Few top administrators are likely jealous of Lee

Bollinger these days. The president of Columbia University has seen two major free speech incidents explode at his school this fall.

In early October, students physically disrupted a speech by Jim Gilchrest, founder of the Minuteman Project, which is known for anti-immigration activities. The students stormed a stage and overturned a table at the event sponsored by the College Republicans, chanting "Minutemen, Nazis, KKK! Racists, fascists, go away!"

Bollinger hustled to issue a statement noting that the incident was being investigated. "This is not complicated," he said. "Students and faculty have rights to invite speakers to campus. Others have rights to hear them. Those who wish to protest have rights to do so. No one, however, shall have the right or the power to use the cover of protest to silence speakers."

A couple of weeks earlier, Columbia was mired in another free speech debacle when it retracted a speaking invitation to Iranian President Mahmoud Ahmadinejad. Bollinger explained that Columbia had not been able to establish a conversation with the Iranian Embassy that would ensure Ahmadinejad's speech "would reflect the academic values" that are the hallmark of a university event.

The Ahmadinejad invitation had been made by Lisa Anderson, dean of the School of International and Public Affairs. Anderson had the right to invite speakers, Bollinger noted, adding that the event would have been in keeping with the open exchange that universities should protect.

-C.M.F.

Any recruitment campaign that generates 200,000 website hits in its first week can legitimately be dubbed successful. Lakehead University in Thunder Bay, Ontario, Canada, got that many hits with its "Yale Shmale" campaign, which features that slogan and a picture of President George W. Bush, a 1968 Yale alumni. Visitors to the site, www.yaleshmale.com, are advised "The smart choice is a university that's right for you." About 90,000 visitors have clicked through to the university's website, "which is pretty damn good," says Director of Communications Eleanor S. Abaya. "We've been inundated with e-mails, phone calls, and letters" from around the world, she says. People either love the ads or hate them; there is no middle ground. "We've achieved our awareness goals in spades." Abaya laughed at the idea Lakehead was trying to compare itself to Yale; still, they don't intend to expand the campaign to include other Ivy League schools.

-A.M.

In the seventh, and final, year of the University of California, San Diego's "Imagine What's Next" fundraising campaign, officials are looking inward for help in reaching their ambitious $1 billion goal.

Informal surveys had revealed a lack of awareness among faculty and staff about the campaign's effects on them, says Rebecca Newman, associate vice chancellor for development. While asking faculty and staff for contributions, as other institutions have done, was always the intention, until this summer they weren't targeted specifically, she adds.

With more than $900 million raised so far, "we wanted [employees to] understand and feel the tremendous community support that they have in making the institution more prominent," Newman explains. Through live kick-offs, a new website, and a brochure that informs and challenges staff to "help take us over the top," recognition and appreciation are the goals. "The pressure is not on giving-the emphasis is on learning what's happening, creating awareness, and building a sense of community," Newman says, adding that a dollar figure goal has purposely not been set.

Two new donor initiatives have been introduced:

The UCSD Faculty-Staff Undergraduate Scholarship Endowment, which supports children of employees and will receive up to $50,000 in matching funds (offered by former recreation department staffer Darcy Bingham and her husband)

The Staff Development Fund, which provides support for staff to participate in conferences and other career training opportunities

The campaign has included some more specific targets-including hospital employees, whose enterprise by nature is separate from academic areas, and emeriti staff members, who tend to have strong emotional ties to UCSD. "We have an extraordinary faculty and staff component here, and we wanted them to feel very much part of the success, by identification or actually contributing," Newman says.

-M.E. Ezarik

Here's evidence that higher ed leaders are embracing flexibility: One in five institutions eligible for the Alfred P. Sloan Awards for Faculty Career Flexibility applied. After all, recruitment and retention of faculty, particularly women and underrepresented minorities, may depend on these programs.

The awards, which recognize research universities for supporting career flexibility for tenured and tenure-track faculty, were conducted by the American Council on Education, with support from the Families and Work Institute. Each winning institution received a $250,000 accelerator grant to continue its work.

Duke University (N.C.) will establish a Flexible Work Arrangements Policy, a Pre-Retirement Planning/Post-Retirement Work Program, and a Dual Career Recruitment/Retention Program.

Lehigh University (Pa.) will create the Integrated Faculty Career Transition Program to provide funds and support for boosting research productivity and conference attendance, as well as assisting faculty working less than full time.

University of California, Berkeley and Davis will initiate a systemwide educational campaign to promote equitable use of existing flexible career policies. Berkeley leaders will create a family-friendly tool kit for department heads, while Davis leaders will launch an advisor program for faculty who are family planning.

University of Florida will introduce a Presidential Council on Diversity and the Status of Women, a dual-career services program, and other initiatives to help establish policies, stimulate cross-campus discussions, standardize practices, and encourage flexible career choices.

University of Washington will launch "Eight by '08," a multipart program that will expand leadership development workshops, implement a pilot paid parental leave policy for faculty, create a tracking mechanism for policy use and faculty career options, create a support group for "new mom" faculty, and increase infant and toddler childcare slots available to faculty.

Also recognized, with $25,000, were Iowa State University (for its benefits-tracking system) and the University of Wisconsin, Madison (for support given to faculty who encounter critical junctures in their careers that affect their research and personal lives).

-M.E.

Earlier this fall a new book hit the higher education scene, and few Admissions offices have stopped buzzing about it since. The Price of Admission (Crown, 2006) alleges that America's richest and most powerful families receive unacceptable access to the country's elite colleges and universities. After lighting a fuse with the book, author Daniel Golden answers a few questions from University Business.

How were you able to get administrators to reveal such inside information?

Many current and former college and high school administrators provide information to me because they believe that college admissions should be fair and meritocratic and they're deeply troubled by preferences for children of alumni and donors and other privileged groups.

What has been the response?

Since actions speak louder than words, the greatest tribute my book has received came a week after its publication when Harvard eliminated early admissions. I'd like to think-and have reason to believe-that the timing of that announcement was a response to my book.

What would you most like administrators to take from the book?

I would like college administrators to realize that it's time for them to be more transparent about their admissions process. Colleges often try to stonewall journalists like me by pretending that they maintain a firewall between fundraising and admissions, or that legacy preference is only about tradition, not money.

For the complete Q&A, visit www.universitybusiness.com/exclusives.

-C.M.F.

Good benefits are part of any attractive employee package, but they are getting harder to provide.

"We're number one" was once an accurate claim among U.S. education leaders. That is clearly no longer the case, according to "Measuring Up 2006: The National Report Card on Higher Education," released this fall from The National Center for Public Policy and Higher Education.

As they do each fall, college presidents welcome new students with words they hope will inspire, words that will impart some shared wisdom or enlightenment about the journey on which they are about to embark.

Recently I went through a professional transition, leaving a job and a staff I loved to assume greater responsibility and new opportunities. While I was enthusiastic to accept a new challenge, I was proud to have been a part of a great admissions team at a great institution.

Today's universities are enterprises in the true business sense. Perhaps more than commercial organizations, the actions, plans, and management of universities come under the microscope of alumnae, donors, trustees, parents, activists, and the press.

We live in an era of great uncertainty for many in our workforce. At this moment, entire industries are being impacted by technological advances and the emergence of low-cost labor markets.

In theory, if you walk into a McDonald's anywhere in the world a Big Mac is the same. But does that theory hold true for degrees from institutions of higher education and, more importantly, should it?

American institutions with branch campuses overseas are saying yes.

"Many host (and source) countries seem to be increasingly concerned with the quality of transnational education."
-Line Verbik, Observatory on Borderless Higher Education

"They want us to do what we do best," says Andy Nazarechuk, dean of the University of Nevada, Las Vegas-Singapore campus. Charles Bowman of Texas A&M University at Qatar echoes the sentiment. TAMU's agreement with the Qatar Foundation specifies that the overseas program will be "substantially equal" to the program on the main campus, notes Bowman, the interim dean.

These leaders aren't talking about student and faculty exchange programs or a semester abroad. Their operations are full-blown, brick-and-mortar establishments, often with their own support staff, that offer full degrees. "It looks just like mine," Bowman says of the diploma certificate.

Overseas education, these institutions recognize, is a billion-dollar business. According to the Observatory on Borderless Higher Education, a U.K.-based initiative that tracks activities and developments crossing the traditional borders of higher education, there are an estimated 80 "branch" campuses operating in the world, with 50 percent being run by U.S. institutions. Institutions in Australia, the U.K., and Ireland are also pursuing these efforts.

As programs expand to overseas locations, concerns about maintaining quality standards grow. "Following few, but high-profile, cases of substandard provision, many host (and source) countries seem to be increasingly concerned with the quality of transnational education," says Line Verbik, deputy director of the observatory.

According to the Council for Higher Education Accreditation, 29 of 53 accrediting organizations that responded to a 2001 survey indicated they were operating internationally. Nearly one-third of responding organizations said they were accrediting U.S. institutions or programs operating outside of the United States. In other words, there is an interest in international quality review.

How are these reviews done? "We treat each type [of campus] the same way as we do U.S. campuses," explains Jean Avnet Morse, executive director of the Middle States Commission on Higher Education, one accrediting organization. "We expect all to be included in the institution's self-study report." Whether the commission is reviewing a U.S. institution (in the states or abroad) or a non-U.S. institution seeking American accreditation, Morse says, all of them "are held to the same standards. However, we review every institution, including U.S. institutions, in the context of its own mission and we apply our standards appropriately."

Obtaining accreditation is one more item on the checklist for IHEs opening branch campuses. It both protects the institution's reputation and makes the degree worthwhile for the students. Often the host country requires it.

TAMU, for instance, committed to seeking accreditation when it was invited to join Education City in Qatar, Bowman says. Established by The Qatar Foundation, Education City is a 2,500-acre campus on the outskirts of Doha that hosts branch campuses for five of the world's leading universities, as well as many other educational and research institutions. TAMU officials are finalizing their first report to the Commission on Colleges of the Southern Association of Colleges and Schools, an accrediting body, and are waiting for their first class to graduate in 2008, so they can apply to the Accreditation Board for Engineering and Technology.

UNLV leaders submitted the school's Singapore program to the Northwest Commission on Colleges and Universities in February 2006 and received approval in March 2006. The Singapore program is included under the accreditation of the main campus and will be included in the comprehensive evaluation scheduled for 2010. Singapore does not have an accreditation program, Nazarechuk notes, but the school is one of six that has been accepted as an "institute of higher education" there, which gives it the right to grant degrees. Educational institutions that have not received that ranking are limited to granting diplomas and certificates.

Having the host government's support often plays an important role in ensuring a program is successful. With Carnegie Mellon University (Pa.) operations in Qatar, Australia, Korea, Japan, and Greece, Senior Vice President and Provost Mark Kamlet knows firsthand about government regulations. His Qatar campus is subject to the same requirements as Texas A&M. In Australia, a law that used to restrict the right to grant degrees to Australian institutions was changed, allowing Carnegie Mellon to set up shop. According to Kamlet, Australian officials have adopted becoming an education magnet for the Pacific Rim as part of the country's strategic goals. But in Greece, which still has a homegrown degree law, Carnegie Mellon gets a little rebellious. Although there is no chance for Carnegie Mellon to get local accreditation, the program is accredited by the Middle States Commission, which is fine with Kamlet, who adds that the name Carnegie Mellon is all students need.

Troy University (Ala.) officials are not quite so cavalier. "We would be reluctant to go in unless the degree is recognized by the host country," says Curtis Porter, associate vice chancellor for international affairs. As a cautionary tale, he offered that a British university once opened a program in Turkey that wasn't recognized by the government and the graduates couldn't get jobs. "You have to be sensitive to the local climate," Porter says. It's important to be recognized by the local government and any ministry of education in case the host country decides to start reviewing programs.

Jack Hawkins Jr., chancellor of Troy, explains that he and his colleagues assess the market in a potential country to make sure the degrees they offer will be used, but they are careful not to go beyond the standards of the Southern Association of Colleges and Schools' accrediting program. "The degree has to be quality," he says.

To achieve that goal, Troy has established one curriculum that's used worldwide. Troy has had an international presence since 1974, when it established programs on military bases in 10 countries. Although it still maintains some of those programs, it has expanded its civilian operations to various countries, including Vietnam, Malaysia, and the United Arab Emirates. In addition to using a single curriculum, they involve their U.S. faculty in the overseas programs as much as possible. "We've been doing things at a distance for 40 years," Hawkins says. "It's part of the culture."

Using the same curriculum and faculty from the main campus are the two primary ways schools seem to maintain their standards overseas. Any changes to the programs offered are very minor tweaks. Quality control starts when a program is first suggested.

When Carnegie Mellon officials initially discussed a program in Australia, Don Marinelli, director of the Entertainment Technology Center (covering CMU's Pittsburgh and Australia campuses), says he "was adamant in stating that ETC-Adelaide had to be a genuine extension of ETC-Pittsburgh and not a lesser 'foreign campus,' per se."

"We don't cut them any breaks," Kamlet says of Carnegie Mellon's Qatar students. As a quality control check, the Qatar campus uses the same exams as the Pittsburgh campus. The curriculum is "exactly the same," but the students have fewer electives from which to chose because of the smaller staff. Although classes aren't modified, the Qatar students receive more attention from faculty than their main campus counterparts, partly because of the difference in learning styles between the two countries and partly because "they aren't used to how much work it is," Kamlet adds.

The admissions process is more involved in Qatar because the staff is less knowledgeable about the students' background and what aspects of their academic and extracurricular lives will make them successful in college. However, Kamlet says the Qatar Foundation has been insistent that no students are admitted because of family connections; Carnegie Mellon officials are happy to comply, as that practice could be bad for the school's reputation.

Bowman calls TAMUQ a "boutique operation." His faculty members give students more one-on-one time, which they can do because of a lighter teaching load compared to faculty at the main Texas campus. The admissions process is also different, requiring a personal interview and an English proficiency exam for every applicant. Although students sometimes need help with the language, he says their math and science preparation is "very good."

Texas law establishes a core curriculum every student must satisfy to graduate. They have had to modify parts of the health program to accommodate cultural mores, Bowman says. "We're trying to teach people good health habits, but there are some things you don't talk about in Islamic culture"-sexually transmitted diseases, for one.

The faculty is split between people from the main campus and direct hires. "We hire the same quality as the main campus," Bowman stresses. TAMU, like all the Education City schools, has academic freedom, as well as full control over faculty, admissions, and granting degrees. The Qatar Foundation reviews deans before they are appointed, and then reviews student performance, as well.

The Singapore Ministry of Education does review the qualifications of professors in its Global Schoolhouse-Singapore's initiative to draw world-class educational institutions and 150,000 international students to the country by 2015 in order to educate workers, boost the economy, and create jobs-as a way of ensuring quality. "It's a formality for them because the full-time faculty is qualified," says Nazarechuk. But the practice "protects UNLV's reputation too." They will be using a mix of U.S. and locally hired faculty.

Although the curriculum in Singapore is the same as that offered on the main campus, students can take a wider variety of general classes (i.e., humanities, fine arts, and natural sciences) not normally taken by local students. Nazarechuk explains that the Singapore education system is based on the British model, so student's studies are "more field specific." Admissions standards are the same for GPA, English proficiency, and years of education, putting local students at a disadvantage. "We increased the number of courses to provide them with access to these required classes; this way students can transfer in the courses that meet our requirements and take the classes that they need to obtain the bachelors of science degree here in Singapore," he says.

"Schools here are starting to adjust," Nazarechuk notes, with local students having the opportunity to take general courses at their local school, as well as realizing they should take them if they want to attend a U.S. institution.

So far, Carnegie Mellon has not had a problem with the differences in early education between America and Australia. "Since all ETC students in Adelaide are currently either from America or Canada, we are not confronting that issue at the moment," explains Marinelli.

Kean University (N.J.), which won't open its new campus in China until 2007, has already laid the quality ground rules. President Dawood Farahi says a signed agreement "contains a clear understanding that the university's curriculum is totally in the domain of Kean." All courses will be identical to those taught in the states, and newly hired faculty members will be properly credentialed and provided with cultural training. China will not be reviewing the professors' credentials. Although Kean officials worked with the government to establish performance measures for students, they are not adjusting the programs. But some course offerings may be different, such as the addition of Chinese history in place of a Western Civilization class. "It took a long time to explain why general education classes are important to a Western education," Farahi says.

"We're going to do it in an American way," Farahi says. From admissions and curriculum to guidance counselor access, Chinese students will have the same experience as their American counterparts.

Since 9/11, there has been a slowdown in students coming to study in America. Reasons range from travel safety concerns, to visa restrictions, to a desire to stay close to home where the economy is booming and there are job opportunities.

Although students may not want to travel to America, they can still get an American degree. UNLV's Nazarechuk points out that degrees from American institutions are well respected around the world. "Times are changing," he says. "We have to go to them."

Carnegie Mellon's Kamlet agrees. "A lot of other countries are growing good universities," he says. "For Carnegie Mellon to be involved in the future, we have to be a player now." And to remain players, IHEs have to continue to deliver the quality American programs students expect.

"I believe that we have received inquiries from all continents except the poles," says Jean Avnet Morse, executive director of the Middle States Commission on Higher Education, regarding U.S. institutions getting involved in overseas activities.

According to Line Verbik, deputy director of the Observatory on Borderless Higher Education, "the United Arab Emirates accounts for close to 20 percent of international branch campuses, almost completely due to the number of foreign institutions (currently 15) established in the educational free-zone Knowledge Village." Qatar comes in second, with approximately 9 percent, followed by Singapore, Canada, Malaysia, and China.

So, what are desirable qualities for a host country to have? Here's how a handful of U.S. institutions have approached their search for a place to set up shop:

Troy University (Ala.) looks for good local infrastructure, government support with clear regulations, locations that place a high value on American degrees, and qualified students who are able to afford the program. "We're a people university. We won't price ourselves out of the market-here or abroad," says Chancellor Jack Hawkins.

Kean University (N.J.) officials had affordability in mind as well when they decided to open a campus in China. Education is a commodity in China, President Dawood Fahari explains. "The value of higher education in China is different. The families start to save for higher education almost at birth." Wenzhou, Zhejiang Province, where Kean's campus will be located, graduates 350,000 high school students, so there will be plenty of candidates. China requires foreign institutions to partner with a local university. "A lot of things in China are based on personal relationships and how people interact," Fahari says.

The University of Nevada, Las Vegas leaders recognized that "any program overseas includes a certain degree of measured risk," says Andy Nazarechuk, dean of its Singapore campus. A number of hotel chains have corporate headquarters in Singapore, so the university knew there would be demand for its hospitality degrees. He says Singapore views education as an industry, so there is a large support structure. The support of the university's leaders in Nevada is as important as the support of the host government. "Parents want to send their students to a safe place for a good education," Nazarechuk says. Trust in the government, clear regulations, good infrastructure, cultural diversity, and a high percentage of English speakers won UNLV over. "And the food is great," he adds.

Carnegie Mellon University (Pa.) recognized the great degree of economic growth in the Pacific Rim, says Provost Mark Kamlet. "It's part strategy, part opportunity." Demand for the degree, enthusiasm of the university departments that will be running the programs, and having a local champion, government support, and clear regulations make launching an overseas campus go more smoothly. "The most complicated [regulations] have been from New York state," he notes.

Everybody's Going Global ... Or So It Seems

Eckel says there are three models IHEs use when offering courses overseas:

distance education

"going it alone" with a branch campus or program

partnerships with local institutions

"The definition of a branch campus is still less than straightforward and lacks global consensus," says Line Verbik of the Observatory on Borderless Higher Education. Her organization defines it as an offshore operation of a higher education institution that fulfills the following criteria:

The unit should be an independent establishment operated by the institution or by a joint venture in which the institution is a partner (some countries require foreign providers to partner with a local organization) in the name of the foreign institution.

Upon successful completion of the study program, students are awarded a degree from the foreign institution.

Or, as Carnegie Mellon Provost Mark Kamlet puts it, they can get a degree from "little free-standing mini-Carnegie Mellons."

Franklin & Marshall :

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A rise in identity theft is presenting employers with a major headache. They are being held liable for identity theft that occurs in the workplace.

These days, young adults are instant messaging their friends as fast as they're calling each other on cellphones about something someone just downloaded to a video iPod-all while eating takeout food that was ordered online.

They elevate the walking-and-chewing-gum thing to a whole new stratosphere.

As Millennials go through college, their techie ways are changing how institutions of higher education interact with them-and feed them. Dining services departments across the country are putting the internet and related technologies to use in ways that would've made Buck Rogers proud, and full.

Today's web kiosks, podcasts, websites, and digital signs aren't themes for some sci-fi television show-they're reality.

To see where food services is going, take a quick glance back in time to when things were simple: when operating hours were posted on a cafeteria's exterior doors, when a deep inhale revealed what food was being served, and when, if a class ended after the kitchen shut down, students were basically out of luck.

Were students simpler in those days? Probably. Satisfying Millennials means giving them what they want, when they want it. And technology can play a crucial role in making that happen. "My generation goes online; our students live online," says Charles Maimone, associate vice president for Administration at the College of William & Mary in Williamsburg, Va.

Today's students have a greater need for constant information and access. Their desire to know not only what's in their food but also from where it comes rules many of their daily dining decisions. "In my opinion, students are much more astute regarding food and food options these days," says Dean Lowden, vice president of support services for Chartwells Higher Education Division, a food services provider to some 235 campuses across the country. "They're very familiar with brands, and quality," says Lowden.

Colleges and universities are turning to technology to make students' dining experiences as streamlined and fulfilling as possible. Bolstered by start-to-finish programs from companies such as Aramark, Sodexho, and Chartwells, as well as software tools developed by colleges themselves, IHEs have many options for coupling tasty treats with useful technologies.

Of course, higher education is not the only realm ripe for pairing food services and technology. Many private-sector restaurants are employing high-tech tools to improve their customer experience.

Look no further than Legal Sea Food's newest baby, LTK Bar and Kitchen in Boston, for proof. "LTK" stands for "Legal Test Kitchen," and in this case the kitchen's not testing food but innovative technologies.

"Video menuing" screens provide
a refreshing change from the
paper-clad bulletin boards of old.

A glance around LTK's swank dining room shows several faces alit with the glow of Sony LCD touch screens no bigger than sheets of paper. Folks watch baseball and surf the internet. A server gives a tech tutorial to a diner, and soon she's fiddling with the kids' website "Club Penguin" while someone else logs into a Netflix account.

The restaurant's servers scuttle around with personal devices that they use to transmit orders to the kitchen. Some diners hook up their own iPods to docking stations provided by LTK.

It's all very technical, yet completely comfortable and-at 10:30 p.m.-completely full.

With such private-sector efforts aiming to entice students, "universities have to be competitive and utilize dining halls to [do] that," says Michael Paulus, a resident district manager for Chartwells. Dining services, says Paulus, "is the biggest bang-for-buck, reaching every student."

Forcing healthy eating onto an 18-year-old is like whipping a chronic procrastinator into shape by handing him a planner and an organizing system, right? Not always.

Chartwells has actually had the opposite issue on its hands: Students today demand tons of nutritional knowledge. The company and its client schools have faced "a constant request for nutritional information," says Lowden.

That's why providing nutritional information has been a driving motivator behind Chartwells' Pulse On Dining platform, designed by the company through a partnership with LifeCourse Associates, the consulting company of authors Neil Howe and William Strauss. The platform incorporates technology through a system of web-based kiosks that display menu options, dining hall hours, and nutritional information, typically at points of entry to an institution's dining facilities. Marywood University (Pa.) was Chartwells' first school to implement Pulse On Dining in September 2005; today the platform can be found at 60 IHEs, from Purdue University (Ind.) to Berkeley College (N.Y. and N.J.) and Canisius College (N.Y.), with some 170 more planned for the next few years.

Here's how it all works: At the kiosks, students can use a touch screen and check their meal plan balances, see the day's menus, or even send a special dietary request or feedback to the dining director. A password and log-in system lets them create nutritional charts for themselves and track nutritional intake throughout the day, including calories, fat, and protein.

As part of the Pulse On Dining platform, Chartwells' DineOnCampus.com website mirrors what students see at the kiosks. By visiting the dining link on their school's site or by going to DineOnCampus.com and choosing their school from a pull-down menu, students can access information from the privacy of their dorm rooms at any hour of the day.

Chartwells' technological tools provide an opportunity for point-of-sale purchases, too: The company partnered with Dancing Deer Baking Company (founded by Wheaton College, Mass., graduate Trish Karter), to develop SendMunchies.com, a website that lets students buy gift items such as all-natural, handmade brownies, cookies, and cakes. The items are promoted as gift possibilities that could be sent to loved ones, friends, or colleagues.

Of course, tech tools can be put to different uses, depending on the needs of a campus and its students. At the University of Utah, one of Chartwells' first client schools to go online with DineOnCampus.com about a year and a half ago, kiosk and website use are king-but so are visual graphics and individual iPod docking stations that promote campus-specific podcasts announcing daily menus and campus activities.

"With this demographic, we really have no choice," says Paulus, who works with colleges and universities in Utah and Colorado. He has implemented LCD "video menuing" screens and video welcome boards that greet students at points of entry to dining halls, displaying real-time menu options, similar to the information boards found in airports.

With such techie tools in play, the University of Utah has been able to cut its printing costs by about $4,500 (those printed materials also inundated students with so much information that they would just ignore it, Paulus says).

Now, Paulus gives an image file to the Utah marketing department. Soon after, the image goes up on screens. That's a refreshing change from the paper-clad bulletin boards of yore. "We're just bringing about the tools and technology our students are using every day," Paulus says.

Eighty-five percent of the College of William & Mary's 5,000 undergrads live on campus. As a result, says Maimone, the school's associate VP for Administration, dining services have to keep up with what is an increasingly sophisticated clientele, a group that responds best to having lots of healthful, ethnic food choices that are prepared at open cooking stations (rather than carted out in aluminum warming trays from some secret room out back).

With sophisticated palates comes a need for sophisticated ways to satisfy them. Enter CampusDish, a program launched by Aramark Higher Education in 2006. CampusDish includes an internet portal that offers nutrition and dining information; the program can be accessed from students' personal computers or through well-placed web kiosks in dining facilities.

"We're particularly proud of William & Mary because the idea of CampusDish came out of a graduate student project two years ago," says Dominic L. Boffa, CIO of Aramark. "They actually gave us the suggestion, and how it should be used."

At William & Mary, wireless dining halls give students access to the CampusDish website from their personal computers; at dining sites, students can respond to surveys (created by the school) about dining services, and add money to or change their meal plan accounts.

By using a student ID card online and at the school's first kiosk, which in August was placed in front of the University Center Court (one of two dining facilities), a student can also purchase food items-even order a Domino's pizza-with the cost being automatically deducted from a meal plan account.

CampusDish is now operating at more than 140 IHEs across the country, and more than 80 web kiosks will debut at Aramark schools this fall. One growth area for many of these schools: food-related podcasting. At the close of the academic year this past May, there were some 53 podcasts about menu options, dining services hours, and everything in between being broadcast at Aramark client schools.

The University of Virginia, the University of Pennsylvania, Furman University (S.C.), and East Carolina University have all launched podcasts filled with dining information. At East Carolina, a range of 34-second to two-and-a-half-minute podcasts have covered topics such as "Transfat 101" and "Commuter Meal Plan at East Carolina." Each podcast has been accessible via Apple's iTunes.

At a brainstorming session of a student board of directors for the food and facility management company Sodexho USA, students admitted that after waking each day, they often have about 20 minutes to get to class. That means choosing between showering and eating.

Their ideal? An LCD touch screen in the bathroom that would let them order their breakfast, which would then be delivered to the seat of their first class. "But it would have to be something with a not-too-strong aroma as not to intrude on their classmates," says Jeff Pente, senior director of culinary development and systems for Sodexho.

Daffy desire? Maybe. But Pente says anything is possible with the right imagination and technology.

Click on the home page of Sodexho's Balance Mind, Body, and Soul program and you'll find a laundry list of health-related links that today's mindful student wants, from food facts, recipes, and a nutrition calendar to a Body Mass Index calculator, information about special diets, and an opportunity to talk online with a dietician.

Food-related podcasting is one growth area for many schools. Topics range from meal plan overviews to lessons on transfats.

Created to provide information promoting balance through healthy living, Balance Mind, Body, and Soul can be accessed online from any computer or at a web kiosk in a dining hall.

The program is in 800 of Sodexho's schools and has been at Lehigh University (Pa.) for two years. There, the mind and soul parts of the program force a strong push toward organic foods: Student surveys helped Lehigh include on its site and at kiosks information on sustainable farming and other details about the process of growing and making healthy foods. "Balance Mind, Body, and Soul, is more of a way of life and living, and helps us all with busy day-to-day conflicts," says Bruce Christine, general manager of Dining Services at Lehigh.

Students can walk up to a flat LCD screen and be tempted by beautiful graphics of food. The graphics entice students to click on links and learn more information about things like dark chocolate, stone fruits, and pomegranates-tasty things that make them feel great.

But the program also allows students to access information on staying fit, both mentally and physically. Reading about the benefits of pickup basketball or relaxation exercises to calm the mind are just a couple of possibilities. Students need to de-stress, and that "can be as simple as a 15-minute [break] at the end of the day," says Jodie Stancato, unit marketing specialist for Dining Services at Lehigh.

Students at Ouachita Baptist University (Ark.) can also tap into Balance Mind, Body, and Soul information through a new web kiosk on campus. Some students have seemed a little wary of using the tool in high-traffic areas, notes Ron Cooksey, general manager of Dining Services.

As a result, the kiosk is located in a cozy spot. "We made it into a den area, near the kiosk, with chairs that made it more comfortable," Cooksey says. Students are able to access sensitive information about caloric intake and other topics with a sense of privacy and comfort.

At Cornell University, a homegrown program called Webfood, developed by Cornell alum Peter Krebs and four business partners in 2002, encourages students to order food ahead of time from their computers. Webfood allows Cornell Dining to control the number of online orders it accepts at any given time, so that excellent service to students in dining lines is not jeopardized by long waits-which back in Kreb's day could be up to an hour long.

According to Colleen Wright-Riva, director of Dining and Retail Services, Cornell launched Webfood at Bear Necessities & Caf? on the first floor of the Robert Purcell Community Center. Student response was so strong that in 2003, Webfood was bought by Ithaca-based CBORD Group, a company that provides food service software, nutrition service software, campuswide ID card programs, cashless dining, and housing management systems. Nine other IHEs purchased the Webfood program this past summer alone.

Also at Cornell is the six-year-old in-house web-based program called E-Dining. Geared toward staff and faculty but available to all, the program allows users to place orders, schedule food pickups or deliveries, and pay for food on the internet from Ciabatta's or Martha's Caf?, two campus eateries.

The goal of Cornell's programs is to streamline life on campus. "Our intent with both Webfood and E-Dining is to provide ease of ordering and convenience to our customers," says Wright-Riva.

So, technology is here to stay in the food services realm. Dining directors and staff should still keep up face-to-face contact with students to balance out tech tools (and make sure students don't become obsessed with eating or nutritional information, which could be a sign of possible eating disorders).

Cooksey at Ouachita Baptist says keeping a watchful eye on students is something he and his chef do daily, largely by engaging in conversations in the dining facilities. "We know who's eating, and not," he says.

Paulus of Chartwells notes that dining builds community and invites students to come together. Lowden agrees. "There's a place for technology, but it's certainly not going to take the place of socializing."

Technology implemented in the dining realm is like that used in any other area of campus life-it can give students a sense of knowledge, empowerment, and efficiency, but it also requires a human touch. That, and some delicious food to back it up.

Jennifer Chase Esposito is a Boston-based freelance writer who frequently covers food-related topics.

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