From UB

Swift and fundamental changes are coming to the world's colleges, universities, and schools.

During the early months of 1998, newly appointed President Ray Ferrero Jr. and new Executive Vice President George L.

There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:

A widely felt need

Presidential support

A clear goal in mind

A common language

A solid research foundation

One would think that what a campus does within its own borders matters mainly to the institution itself and the local zoning board. But officials at George Washington University in Washington, D.C., have learned that neighbors want to have a say in these matters, too.

Presidential transitions are challenging for everyone--the new campus leader and the staff. Regardless of the challenge, the more that can be done to establish a sense of common purpose, trust, and understanding, the smoother the transition.

Colleges and universities provide a setting for the contemplative life. The word "school" is derived from the Greek schole, meaning leisure. Efficiency is not always prized on campus, and this spirit has translated to fiscal matters.

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