From UB

If you have recently taken a look at the faces of the students on your campus, you have probably noticed that they are looking older than they used to. That's because the fastest growing segment of the higher education market is reported to be non-traditional working adults.

The potential applicant pool for colleges and universities is going to grow significantly in some states between now and 2014, according to data gathered by the National Center for Education Statistics.

Five presidents of U.S. colleges and universities today voiced heavy criticism of cuts in federal higher education programs being considered by Congress in the next week.

Is it a food court or is it a nightclub? Some creative renovations have made this space both.

Over the past several months, the message has been hard to miss. University of Pennsylvania President Amy Gutmann spoke in March on the value of access. Amherst College (Mass.) President Tony Marx talked about it in a February issue of Business Week.

Restoring Free Speech and Liberty on Campus

Cambridge University Press (www.cambridge.org), 294 pp., $28.99

Swift and fundamental changes are coming to the world's colleges, universities, and schools.

During the early months of 1998, newly appointed President Ray Ferrero Jr. and new Executive Vice President George L.

There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:

A widely felt need

Presidential support

A clear goal in mind

A common language

A solid research foundation

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