From UB

AT EASE IN THE PUBLIC SPOTLIGHT? CHECK. ADEPT AT RAISING funds? Got it. Comfortable with politics? Uh-huh. Able to build relationships with trustees? Yep.

LAST JANUARY KRISTA RODIN ARRIVED AS THE campus executive officer at Northern Arizona University Yuma with a major problem to solve. "Nothing was in place to serve Hispanic students," she says, even though they comprised 57 percent of the student body.

WHEN OFFICIALS AT HARRISBURG UNIVERSITY of Science and Technology (Pa.) commissioned an economic impact study in 2001, they admit that at the time there wasn't much impact to report.

DESPITE THE CHALLENGES OF SECURITY, user education, and redundant records, a database can be a beautiful thing-not only in tracking prospective students through school until they become alumni, but also in streamlining processes, keeping tabs on financial goals, reducing repetitive data entry, a

LAST JANUARY, MICHAEL Wesch, assistant professor of anthropology at Kansas State University, created a great audiovisual illustration and explanation of the power of Web 2.0 technologies. Produced in the basement of his house, this video was only 4 minutes and 31 seconds.

SOME SEE THE ANNUAL U.S. NEWS & World Report rankings as a necessary evil. Students and parents are naturally attracted to those schools that make the top of the list, so schools do what they can to boost their rank.

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