"We're number one" was once an accurate claim among U.S. education leaders. That is clearly no longer the case, according to "Measuring Up 2006: The National Report Card on Higher Education," released this fall from The National Center for Public Policy and Higher Education.
There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:
A widely felt need
A clear goal in mind
A common language
A solid research foundation
One would think that what a campus does within its own borders matters mainly to the institution itself and the local zoning board. But officials at George Washington University in Washington, D.C., have learned that neighbors want to have a say in these matters, too.