There is simply no bigger challenge for any web team on the planet than that of managing a college or university website.
When you're known for being green, the number of inquiries from those looking to replicate your efforts can quickly jump to a level that's overwhelming.
The last few years have seen tremendous progress towards sustainability. Whether fueled by surging energy prices or genuine interest in the environment, one cannot pick up a major consumer magazine--or a facility magazine for that matter--without seeing an article devoted to sustainability.
When providing sustainable options for your students, don't leave the bookstore out. The environment is currently in fashion with students, so being organic, recycled, or sustainable could give an item the edge it needs to be taken back to the dorm.