Richard Cook spends much of his time listening to college and university presidents ask questions about sustainability. Can we afford this? What if my trustees balk? Is global climate change exaggerated? Is carbon neutrality even possible? Cook responds with patience and knowledge about the impact of harmful greenhouse gases, about clean energy, and about why it makes fiscal sense to go green. "I liken it to the moonshot," says the former president of Allegheny College (Pa.).






