Articles: Leadership

Future Shock

Which widely recognized institutions of higher learning come to mind when you think "Big Business"? University Business readers may think of world class research universities and nationally ranked business schools like Harvard, Stanford, Baylor, Babson, or the University of Chicago.

We have written before about the importance of considering your institution's market position relative to competitors when planning future price increases. When sticker price position is higher than "prestige" position (based on publicly available measures like test scores, U.S.

Ivy Tech Community College President Tom Snyder, who attended the White House Su

The national spotlight that shone on community colleges all year got a little brighter in the last quarter as new programs were announced and a White House Summit on Community Colleges was held.

It wasn't long ago that the longstanding relationship between town and gown in both Pittsburgh and Providence absorbed a shock, as city officials rolled out plans to tax local colleges and universities.

We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts.

Steep budget cuts. Skyrocketing health care costs. Layoffs. Furlough programs.

Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications.

It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.

It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies.

Renewed efforts will be needed in the days ahead to prepare the next generation of campus leaders. The average age of college and university presidents is about 60; a wave of retirements over the next five to 10 years is inevitable.

Last month's End Note featured a president who lived among students for an overnight. Here is the perspective of another president who has lived as a student for a day?and who allows a student to sit at his desk for that day.

We thought at first it was the bounce book authors get when the timing is right for their titles, in our case, Turnaround: Leading Stressed Colleges and Universities to Excellence, (Johns Hopkins University Press, 2009).

Summer is typically a time for relaxing—for most people. In higher education, no one rests for long. Running an institution is often just as time-consuming and intense as at any time of the year, and this summer seems to be more turbulent than ever.

Pages