Articles: Fundraising

04/2012
Loyola Marymount University’s dreams and ambitions included the $64 million William H. Hannon Library, which opened in 2009, thanks to campaign donors, and houses more than 500,000 volumes.

A couple of years into the initial, silent phase of Loyola Marymount University’s fundraising campaign, Dennis Slon stepped into his role as senior vice president for university relations and the chair of the board of trustees confided something about the campaign’s $300 million goal. The previous campaign had finished in 1997 and raised $144 million.

An Atlas of Giving report reveals that the education sector was the strongest for charitable giving in 2011. The sector received $54.30 billion in 2011, an increase of 9.8 percent over 2010 when donors gave $49.44 billion.

SPSU

Advancement officials at Southern Polytechnic State University (Ga.) had both practical and aspirational reasons to reconsider how it ran its faculty/staff annual giving campaign.

California Lutheran University and the City of Thousand Oaks grew up together. California Lutheran College was officially incorporated on Aug. 4, 1959, five years before the city incorporated. CLU is just finishing a wonderful celebration of its first 50 years. And the same birthday is coming up for Thousand Oaks.

Who are you and how did you find us? That's what admissions officers at colleges and universities all over the country are asking this year as "stealth applications" proliferate.

In our current economic environment, critical funding for an array of essential entities and institutions has dried up, leaving a momentous gap between budget needs and realities. Universities are certainly no exception to this phenomenon. Even Harvard is feeling the pinch. The university had reported a 30 percent decline in its endowment for the fiscal year ending June 2009.

The economic crisis has dominated the headlines since September 2008 and taken its toll on individuals and institutions alike. Few have been immune to the effects of a volatile stock market, low interest rates, rising unemployment, tight credit markets, and plunging real estate values.

WHEN IT BECOMES HARDER TO raise funds and the notion of success is coming up with just 90 percent of last year's revenues, fundraisers must get smarter--by better understanding their donors and the different tools and approaches to connecting with them.

It's too early to prescribe a tried-and-true methodology for meeting Donor 3.0 actively. There's still much change and experimentation happening, and each college or university will have to tailor its strategy to the peculiarities of that community.

As colleges and universities face the sobering realities of the economic crisis, one has to wonder: Is higher education approaching the perfect storm?

Pages