It's too early to prescribe a tried-and-true methodology for meeting Donor 3.0 actively. There's still much change and experimentation happening, and each college or university will have to tailor its strategy to the peculiarities of that community. But laying a strategic groundwork will help cut through the hype, navigate among options, and recognize (even create) new, less obvious opportunities.
Articles: Fundraising
1/1/2009
As colleges and universities face the sobering realities of the economic crisis, one has to wonder: Is higher education approaching the perfect storm?
7/1/2008
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PEOPLE WITHOUT ANY CONNECTION TO A higher education institution don't generally hand over large amounts of money unprompted. Even people who are proud of their alma mater often need to be wooed before they open their checkbook.
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