Articles: Fundraising

05/2015
Mike Sapienza

The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on. Resources are also limited, and so it is critically important for enrollment managers to measure the ROI of the initiatives they take and then adjust as necessary.

12/2014
A majority of higher ed leaders expect modest to significant increases in tuition revenue in 2015. (Click to enlarge chart)

Turbulence in the world of campus finance since the Great Recession has been starting to smooth, but the outlook is hardly pre-recession rosy.

09/2014
Happy trails: Community members who have walked, jogged or biked the trails that crisscross the campus of Brookhaven College in Texas have given back to the institution through donations, even when they have no other ties to the school.

Supporting local economic and civic projects is a central part of the mission for community colleges that rely on voter approval for funding.

09/2014

It was Capital University against Wittenberg University, neighboring Ohio schools. Purple against red. Crusaders against Tigers.

05/2014
Michael Silton is the executive director of the UCLA Venture Capital Fund.

Over the last 30 years, the number of college courses teaching entrepreneurship has increased by 95 percent, reflecting an intense demand by U.S. college students.

04/2014

A single transformational gift can spark unprecedented momentum and result in record-shattering donations to a college or university—as officials at Baylor University in Texas know well.

03/2014
The University of Puget Sound has received a series of bitcoin donations.

The University of Puget Sound in February became the first higher ed institution to accept a gift of digital currency, when alumnus Nicolas Cary gave the Washington school 14.5 bitcoins—equal to $10,000.

Bringing a shopping cart experience to online donors so they can give to multiple areas but only check out once is a big step for institutional advancement offices to make. Yet, as involved a project as that is, there are always enhancements that can be made to the shopping cart itself and to other areas of the giving website. Here are 15 ideas and actions worth modeling:

The idea was simple: Let online donors make multiple gifts with a single checkout. Not long after Randy Brown joined the Michigan State University advancement team as webmaster in 1999, he got assigned this task, which was anything but simple to execute.

07/2012

If you still watch TV with commercials, you may have seen an ad recently talking about using data to improve your business—the bakery that mined its sales data to discover that people buy more cake on rainy days, for example. Everybody’s talking about “big data” and “data science,” basically applying sophisticated analytic techniques to large datasets.

05/2012

It’s no trade secret that there is a growing trend of colleges using developers to construct student housing. A number of universities, particularly public institutions, are finding it advantageous to work with large real estate developers.

05/2012

Americans are increasingly choosing donor-advised funds (DAFs) as their preferred charitable giving vehicle. They have become the fastest growing vehicle in philanthropy, outnumbering private foundations by more than two-to-one. In 2010 (the most recent available data), grantmaking from DAFs totaled more than $6.1 billion.

05/2012

Whether it’s facing a modest or mega fundraising campaign, or an institution is between campaigns, having the most effective person leading the advancement effort is important for success. But, until now, there’s been little research on the characteristics of an effective chief advancement officer.

04/2012

As any administrator with presidential aspirations knows, fundraising goes along with the institution-leading territory.

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