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Articles: Enrollment Management

As the Supreme Court revisits the idea of affirmative action in college admissions, new reports have been released looking at the success of Hispanic students in higher education.

“Advancing to Completion: Increasing degree attainment by improving graduation rates and closing gaps for Hispanic students,” a report from The Education Trust, shows improvements in six-year graduation rates for students at studied schools. Another report looks at success of African American students and updates previous briefs on these populations.

The vast majority of independent, private sector, higher education institutions are more than 80 percent dependent on tuition and student fees—the exception of course being that small cadre of elite, well-endowed institutions that comprise a small portion (less than 10 percent) of private schools. Even most of the nation’s public colleges and universities are increasingly dependent on tuition revenues and often student headcount affects the allocation of state support.

While a CRM system might revolutionize people’s ability to do their jobs, getting everyone on board isn’t always easy. Technology isn’t necessarily the challenge with a new initiative, says Alan Walsh, functional chief, lifetime engagement at Indiana University, Bloomington. “The true challenge, as is often the case, is with the culture. But culture eats strategy for breakfast.”

  • Linn-Benton Community College and Lebanon High School have partnered with Oregon State University to provide a better path and support from high school through college graduation. The Lebanon High School Early College program will allow students to simultaneously complete their high school diploma and earn an associate degree, which will make them eligible to attend OSU and apply for a $3,000 scholarship. It’s an extension of the Beyond LHS program, which already allows LHS students to attend LBCC classes and earn both diplomas.

We all want to be winners. That trait is truly universal. But as U.S. higher education increasingly recruits students across international lines, how do we overcome challenges of language, culture, and academic preparedness to ensure that, while some win, others do not lose?

This question reflects one theme of the British Council’s sixth annual Going Global conference, which I attended in London in March. With 1,500 people from 80 countries, it explored how education can change the world’s future by shaping and connecting its citizens’ lives.

Reverse transfers­—students changing from a four-year institution to a community college—are nothing new, but until now the phenomenon wasn’t well understood. “Reverse Transfer: A National View of Student Mobility from Four-Year to Two-Year Institutions,” a National Student Clearinghouse Research Center report, dispels some of the myths surrounding reverse transfers so administrators can better serve them.

Recognizing that IT students at two-year Lake Land College (Ill.) had no nearby transfer option, officials partnered with Eastern Illinois University to allow for transfer of credits toward a four-year degree in Management Information Systems.

Here’s some seemingly daunting news for community colleges: South Dakota is the only state with a two-year college completion rate over 40 percent. That stat is from a new report released by the Institute for a Competitive Workforce (ICW), an affiliate of the U.S. Chamber of Commerce. North Dakota comes in second for two-year college completion rates, with 38 percent.

There are more out lesbian, gay, bisexual, and transgender (LGBT) college students today than there have been at any other time in the history of higher education. In decades past, many young LGBT people experienced their coming out processes in college, yet today’s rising college freshmen have increasingly become more out and more vocal in high school and even in middle school.

Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.

“The CRM system assumes that everything is data, whereas most of what you’re talking about is people and conversations with people,” shares Michael Staton, founder of Inigral, creator of the Schools App. The goal? “A CRM where the entire premise is that you’re interacting, you’re not just logging data about accounts and tracking potential revenue,” he says.

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.

Acceptance of cloud computing—the practice of storing data in off-site servers rather than on campus—has been growing by leaps and bounds, at least in some areas. “It’s growing in the areas easier to rip and replace, such as CRM,” says Stan Swete, chief technology officer at Workday, which offers HR and Payroll systems through software as a service (SaaS).

Student retention is a big problem that doesn’t get the attention it deserves. About one-third of college students fail to obtain a degree six years after taking their first college course, and the United States is no longer in the top 10 list of countries with the highest graduation rates, according to the College Board. The drop-out rate affects long-term economic prosperity nationwide. This is particularly true in an age where knowledge, creativity, and innovation are key drivers in a globalized economy.

With the growing U.S. Latino population, it is no surprise this is also the fastest growing student population. According to a recent report from the College Board on Latino college completion (covered in University Business in the November/December issue), outreach efforts should be specific to this population. An example of this aim in action is Georgia State University. Because of a focus on the Latino population, graduation rates for Latino students have improved from 38 percent in 2000 to 59 percent in 2010, outpacing the national average of 19 percent in 2009.

Because community colleges serve such a diverse population and face unique challenges separate from their four-year peers, it’s important to monitor and analyze trends specific to these institutions. A recent policy brief from the American Association of Community Colleges (AACC) does just that, giving a 20-year overview of trends in educational attainment.