Articles: Enrollment Management

As emerging technologies continue to influence the way institutions are managed, effective partnerships on campus become imperative for success. Enrollment management and technology teams must work together to overcome the growing challenges facing higher education by using technology to champion their university’s mission.

It’s become fashionable to prize innovation in higher education, not only because university research produces new knowledge that enriches our lives and changes our understanding of the world, but also because new campus programs are themselves markers of institutional vitality.

It used to be that when a student left high school and entered college, he or she could expect to graduate four years later. But the pressures of jobs (to support rising education costs) and the demands of family have increased time spent in school so much that a Time magazine article earlier this year focused on “The Myth of the Four-Year College Degree.”

Could the growing popularity of MOOCs cause retention troubles? Yes, if companies and schools come up with a way to offer credit for the courses, experts say.

Jennifer Beyer, a solutions consultant at Hobsons, expects the issue to start appearing if credit is offered, and also if access is no longer free.

In President Barack Obama’s 2012 State of the Union address, he made it clear that increasing college graduation rates would be a main priority of his administration. In the months that followed, “MOOC” became the buzzword of the year, bringing online learning to the forefront of the education conversation.

Despite recent conversations that have been stirring about the value and return on investment of American higher education, there is still a strong public opinion in favor of it, according to a new Gallup/Lumina Foundation poll.

It had been predicted for years and now it looks like it is finally coming to pass. No, not the Mayan calendar apocalypse. After years of steep increases, higher education enrollments are slowing, almost across the board.

When we entered college, the Elementary and Secondary Education Act of 1965 was already in place—guaranteeing access to K12 education regardless of race, ethnicity, or ability. Now, as we soon become eligible for Medicare, looking back, the pursuit of higher learning has taken on a very different trajectory.

12/2012

As a consultant to schools on programming for students with autism, I’m used to proposing ideas and hearing, “Sounds great, but sorry, we can’t do that.” Good intentions sometimes can’t overcome limitations in resources.

11/2012
Simpler for graduating students, the new process is also a moneysaver.

Five years ago, Polk State College (Fla.) struggled to manually process 800 graduation applications each year. Students first completed a paper graduation application. This was followed by a 30-minute meeting with an advisor who entered the application into a database, which was then reviewed by the graduation coordinator for confirmation before approval.

With the cost of a college education very much in the public eye, schools are taking great care to articulate the financial aid options they offer.

Scholarships are a significant part of such aid. Thanks to the generosity of alumni and other benefactors, colleges and universities can present to students a wide array of institutional grants to defray tuition.

As the Supreme Court revisits the idea of affirmative action in college admissions, new reports have been released looking at the success of Hispanic students in higher education.

The vast majority of independent, private sector, higher education institutions are more than 80 percent dependent on tuition and student fees—the exception of course being that small cadre of elite, well-endowed institutions that comprise a small portion (less than 10 percent) of private schools.

While a CRM system might revolutionize people’s ability to do their jobs, getting everyone on board isn’t always easy. Technology isn’t necessarily the challenge with a new initiative, says Alan Walsh, functional chief, lifetime engagement at Indiana University, Bloomington. “The true challenge, as is often the case, is with the culture. But culture eats strategy for breakfast.”

  • Linn-Benton Community College and Lebanon High School have partnered with Oregon State University to provide a better path and support from high school through college graduation.

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