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Articles: Enrollment Management

Priority registration allows freshmen at Rio Hondo College to enroll in the courses they need right from the get-go.

Many community college students take much longer than the intended two years to complete their studies, or don’t ever wind up graduating at all. Traditionally, administrators focused on accommodating those who may have credits but little direction.

Now, at some schools, greater attention is being placed on helping incoming freshmen not just enroll but also start off their college careers on a positive note. The idea is that they will stay and finish within two years.

As emerging technologies continue to influence the way institutions are managed, effective partnerships on campus become imperative for success. Enrollment management and technology teams must work together to overcome the growing challenges facing higher education by using technology to champion their university’s mission. By doing so, institutions are equipped to optimize operations, streamline efficiencies, and shape student outcomes. Yet, the bottom line is we have the technology but we have historically neglected to enable and promote successful partnerships institution-wide.

It’s become fashionable to prize innovation in higher education, not only because university research produces new knowledge that enriches our lives and changes our understanding of the world, but also because new campus programs are themselves markers of institutional vitality. It is less fashionable to celebrate colleges and universities as custodians of the world’s cumulative knowledge and conveyors of it to the next generation.

It used to be that when a student left high school and entered college, he or she could expect to graduate four years later. But the pressures of jobs (to support rising education costs) and the demands of family have increased time spent in school so much that a Time magazine article earlier this year focused on “The Myth of the Four-Year College Degree.”

Could the growing popularity of MOOCs cause retention troubles? Yes, if companies and schools come up with a way to offer credit for the courses, experts say.

Jennifer Beyer, a solutions consultant at Hobsons, expects the issue to start appearing if credit is offered, and also if access is no longer free.

In President Barack Obama’s 2012 State of the Union address, he made it clear that increasing college graduation rates would be a main priority of his administration. In the months that followed, “MOOC” became the buzzword of the year, bringing online learning to the forefront of the education conversation. But whether they’re massive and open or they enroll 12 students, online courses have traditionally given institutions trouble in the area of retention—an issue that could dampen the goal of leading the world with the highest share of college graduates by 2020.

Despite recent conversations that have been stirring about the value and return on investment of American higher education, there is still a strong public opinion in favor of it, according to a new Gallup/Lumina Foundation poll. The issue, the poll found, lies in how people feel about attainment and the current model of higher ed.

It had been predicted for years and now it looks like it is finally coming to pass. No, not the Mayan calendar apocalypse. After years of steep increases, higher education enrollments are slowing, almost across the board. In its “Projections of Education Statistics to 2021” report, the Department of Education predicts that overall higher education enrollment will rise only about 15 percent from 2010 to 2021, after witnessing a 46 percent increase from 1996 to 2010.

When we entered college, the Elementary and Secondary Education Act of 1965 was already in place—guaranteeing access to K12 education regardless of race, ethnicity, or ability. Now, as we soon become eligible for Medicare, looking back, the pursuit of higher learning has taken on a very different trajectory.

As a consultant to schools on programming for students with autism, I’m used to proposing ideas and hearing, “Sounds great, but sorry, we can’t do that.” Good intentions sometimes can’t overcome limitations in resources. But when I proposed the development of a bachelor’s degree designed to meet the specific needs of students with autism to The Sage Colleges (N.Y.), the response was very different. From the president on down, the prevailing attitude was, “How can we make this happen?”

Simpler for graduating students, the new process is also a moneysaver.

After doubling its number of graduates, Polk needed to automate its graduation applications process. A customized Access database was created with built-in reporting capabilities. An automated download capability was added to link graduate information with the reporting database. The result: Advising hours have been reduced by 1,600 per year and the additional clerical help is no longer needed.

NMU's Foundation Scholarship application and selection process was inefficient and labor intensive. A web application was designed that matched selection criteria to the student's academic and biographical profile. The new system reduced data entry, paper, timing, and labor costs, while increasing data accuracy and providing more information to selection committees.

As the Supreme Court revisits the idea of affirmative action in college admissions, new reports have been released looking at the success of Hispanic students in higher education.

“Advancing to Completion: Increasing degree attainment by improving graduation rates and closing gaps for Hispanic students,” a report from The Education Trust, shows improvements in six-year graduation rates for students at studied schools. Another report looks at success of African American students and updates previous briefs on these populations.

The vast majority of independent, private sector, higher education institutions are more than 80 percent dependent on tuition and student fees—the exception of course being that small cadre of elite, well-endowed institutions that comprise a small portion (less than 10 percent) of private schools. Even most of the nation’s public colleges and universities are increasingly dependent on tuition revenues and often student headcount affects the allocation of state support.

While a CRM system might revolutionize people’s ability to do their jobs, getting everyone on board isn’t always easy. Technology isn’t necessarily the challenge with a new initiative, says Alan Walsh, functional chief, lifetime engagement at Indiana University, Bloomington. “The true challenge, as is often the case, is with the culture. But culture eats strategy for breakfast.”