More than one-quarter of teenage cell phone users have gone online with their devices, and online usage is greatest among students in households with less than $30,000 annual income, according to the Pew Research Center’s Internet and American Life Project, released in 2010. While that’s based on 2009 data, a May 2011 Pew survey of American adults revealed that more than one-third own a smartphone, so it’s likely teen use has increased also.
Articles: Enrollment Management
8/24/2011
In this tough job climate, a college degree is more important than ever. That’s why the Texas Higher Education Coordinating Board (THECB) is helping students who’ve put their education on hold before completing a degree—or “stopped out”—return to finish their bachelor’s degrees. Stop-outs are different from drop-outs in that they don’t want to leave school.
Grad TX aims to connect the 3 million adults over 25 in the state who have some college credit and no degree.
8/24/2011
As another school Semester begins, administrators will be confronted with a segment of their student population that does not go on to graduate. Attrition is nothing new, of course. It happens every year, as students begin their college careers in earnest, but find, for one reason or another, that they can't continue. Perhaps the student has financial difficulties or is simply not prepared academically or emotionally for the rigors of college.
7/1/2011
Engaged students are successful students. That is a well known fact on college campuses. The trick is encouraging that engagement, particularly for community college leaders. "About 80 percent of our students are low income," says Stephen Head, president of Lone Star College-North Harris (Texas). "Many of them are also the first in their family to attend college."
7/1/2011
Albert Einstein had this to say about problem-solving: "You can never solve a problem on the same level on which it was created." In other words, the solution lies at a higher level. That is certainly the truth for many efforts in higher education, where overcoming administrative challenges? that are holding back student or institutional success or service is often about reaching for innovative solutions.
7/1/2011
Officials at Fresno Pacific University (Calif.) had quite a few reasons to take the institution’s online distance-learning registration system from an external vendor and bring it in-house: Poor customer service and high costs. Insecure and time-consuming methods of communicating with both students and instructors. Duplicate inputting of information. Manual processing of credit card transactions.
7/1/2011
There was just one problem with State University of New York at Cobleskill’s otherwise successful plan to boost revenue by focusing on noncredit-bearing professional education programs and community-based programming.
That was finding a better way to get students signed up for classes, yet one that was cost-neutral so as not to wipe out the revenue gains.
5/1/2011
Typically, when institutions conduct exit surveys for students who withdraw prior to completing a degree program, featured prominently are financial aid, cost, or affordability. They usually garner one of the top slots for reasons listed for withdrawal prior to graduation. But research shows there are a number of other drivers that influence re-enrollment trends.
5/1/2011
Chances are I am not the only college president being asked these days why my institution is not following Sewanee's lead and reducing tuition by 10 percent—or more.
Several years ago, before the recession, I was being asked a different question about my institution, Hamilton College in Clinton, N.Y.: Why are we still including loans in student financial aid packages when a number of peer colleges have eliminated them?
4/1/2011
Transfer used to be what happened when students realized too late that they picked a college or university that wasn't right for them. It wasn't until recently that the valuable market of transfer students has started being studied and really tapped into.
2/1/2011
The judging has begun on the next round of Models of Efficiency entries, the first of three installments for 2011. We continue to be encouraged by the number of entries that are coming in for each round, a sign that colleges and universities are eager to share their stories about how they saved time or money with technology enhancements or business process improvements.
2/1/2011
For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn some powerful lessons from the meteoric rise of their for-profit brethren. Here are seven of those lessons.
1/1/2011
We have written before about the importance of considering your institution's market position relative to competitors when planning future price increases. When sticker price position is higher than "prestige" position (based on publicly available measures like test scores, U.S. News rank, and selectivity) institutions often see declining demand.
1/1/2011
We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts. But as it turns out, admissions counselors are also concentrating on the limited resources of their institutions as a whole, and, concurrently, the financial challenges faced by prospective and current students and parents.
1/1/2011
Enrollment officials are looking at what their institutions offer students overall. For example, Lake Forest College (Ill.) has placed an emphasis on increasing partnerships across the institution and "adding value to the student experience through collaborative academic programs," says admissions vice president Bill Motzer.
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