Articles: Enrollment Management

11/2013

It is a given these days for enrollment managers to be well aware of the national, regional, and state high school graduation demographic trends that shape the U.S. higher education landscape.

11/2013

Students who aren’t accepted to the University of South Carolina main campus this spring may still receive some good news with their rejection letters.

11/2013
Mona Aldana-Ramirez, director of retention services, San Antonio College

Just when Mona Aldana-Ramirez thought she had all the answers, they kept changing the questions. The director of retention services at San Antonio College had to spearhead the implementation of a new enrollment program while fielding thousands of student requests for clarification.

11/2013

Leaders at public flagship universities, regional institutions, and community colleges are reporting more capped enrollments than in past years, according to “2013 National Survey of Access and Funding and

10/2013

Ask and you shall receive. Ask enough times, and others may receive as well.

10/2013

As more higher ed institutions develop reverse-transfer agreements, these partnerships “offer great opportunities for the institutions to share data” for mutual benefits, says Dennis Day, vice president for student success and engagement at Johnson County Community College in Kansas.

10/2013

Like most state universities in Michigan, the University of Michigan-Dearborn has entered into several reverse-transfer agreements with community colleges in recent years.

09/2013
New financial literacy programs aim to reduce student default rate. (Getty Images.com/MCT Graphics via Getty Images)

A spooky cloud of crimson smoke dramatizes the dread of overwhelming student debt in “The Red,” a short movie thriller created for SALT, the American Student Assistance financial literacy program for students and alumni.

09/2013
Rhe concept of leveraging MOOCs as a data-rich marketing vehicle is new but gaining a foothold

The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes.

09/2013

1. “It’s not just building the network. You need the support as well. It’s a campuswide effort.” —Eric Maguire, Ithaca College

2. “You can’t use sarcasm or be funny in a text. You have to think about who is reading it. Inside jokes don’t work publicly.” —Beverly Low, Colgate University

09/2013
(Getty Images.com/P. Roy Scott) The best approaches to social media outreach involve more than reacting to students who broadcast the negative.

When a student starts tweeting expletives about your institution for the whole world to potentially see, it’s probably time to find out the reason for the lash out and do some damage control.

09/2013

While much has changed in enrollment management in recent years, one fact remains constant: the right kind of leadership is critical in achieving enrollment success.

09/2013

More higher ed leaders are concerned about maintaining enrollment levels at the same time Census numbers have revealed that colleges and universities lost half a million students in 2012. A drop-off had been anticipated for some time, but now institutions must scramble to manage.

09/2013

College enrollment plummeted by half a million students in fall 2012 after several years of strong growth, the

08/2013
Students at Savannah College of Art and Design have a variety of dining styles and locations to choose from across campus.

Only one-third of 3,400 U.S. college students say they’re satisfied with their meal plans, found a survey by food industry research firm Technomic. But schools are finding that to address the problem, they need to go beyond simply improving what winds up on diners’ plates.

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