Articles: Enrollment Management

01/2014

In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.

01/2014

How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice.

01/2014

The high and rising cost of education, coupled with a vast range of low-cost options flooding the marketplace, has impelled much of higher education into an “adapt or die” mindset. This is relatively uncharted territory for many institutions.

12/2013

When life gets in the way, community college students often “stop out,” meaning they put their education on hold with the intention to return and complete a degree.

11/2013

It is a given these days for enrollment managers to be well aware of the national, regional, and state high school graduation demographic trends that shape the U.S. higher education landscape.

11/2013

Students who aren’t accepted to the University of South Carolina main campus this spring may still receive some good news with their rejection letters.

11/2013
Mona Aldana-Ramirez, director of retention services, San Antonio College

Just when Mona Aldana-Ramirez thought she had all the answers, they kept changing the questions. The director of retention services at San Antonio College had to spearhead the implementation of a new enrollment program while fielding thousands of student requests for clarification.

11/2013

Leaders at public flagship universities, regional institutions, and community colleges are reporting more capped enrollments than in past years, according to “2013 National Survey of Access and Funding and

10/2013

Ask and you shall receive. Ask enough times, and others may receive as well.

10/2013

As more higher ed institutions develop reverse-transfer agreements, these partnerships “offer great opportunities for the institutions to share data” for mutual benefits, says Dennis Day, vice president for student success and engagement at Johnson County Community College in Kansas.

10/2013

Like most state universities in Michigan, the University of Michigan-Dearborn has entered into several reverse-transfer agreements with community colleges in recent years.

09/2013
New financial literacy programs aim to reduce student default rate. (Getty Images.com/MCT Graphics via Getty Images)

A spooky cloud of crimson smoke dramatizes the dread of overwhelming student debt in “The Red,” a short movie thriller created for SALT, the American Student Assistance financial literacy program for students and alumni.

09/2013
Rhe concept of leveraging MOOCs as a data-rich marketing vehicle is new but gaining a foothold

The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes.

09/2013
(Getty Images.com/P. Roy Scott) The best approaches to social media outreach involve more than reacting to students who broadcast the negative.

When a student starts tweeting expletives about your institution for the whole world to potentially see, it’s probably time to find out the reason for the lash out and do some damage control.

09/2013

1. “It’s not just building the network. You need the support as well. It’s a campuswide effort.” —Eric Maguire, Ithaca College

2. “You can’t use sarcasm or be funny in a text. You have to think about who is reading it. Inside jokes don’t work publicly.” —Beverly Low, Colgate University

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