Articles: Enrollment Management

03/2014
Western Governors University’s 43,000 online students make for the nation’s largest all-you-can-learn program.

Adult students are treating themselves to a higher ed buffet through a handful of programs where all-you-can-learn tuition lets them move as quickly as they can toward a degree and advancement in the workforce.

03/2014
Making connections: Christine Siegel (left), associate VP for  academic affairs at Fairfield University, and grad student Stacie  Miles (right) help support students in the early college program—such as Brieanna Daniels, a senior attending high school in neighboring Bridgeport—to succeed in their college courses.

In the fall of 2012, Connecticut neighbors Fairfield University, University of Bridgeport and Housatonic Community College launched a dual-enrollment program, which initially served 78 high school students

03/2014
Providing 1-to-1 support: Georgia Perimeter College Dual Enrollment program student Travis Crawford (left) works on a physics project under the instruction of Vivian Mativo and Fred Buls.

The National Alliance of Concurrent Enrollment Partnerships (NACEP) defines concurrent enrollment—a subset of the dual-enrollment approach—as providing college-credit-bearing courses taught to high school students exclusively by college-approved high school teachers.

03/2014

The University of Wisconsin’s all-you-can-learn, competency-based flex program—designed for adult students—started in January.

03/2014
Gene Wade is CEO of University Now, parent company of Patten University.

Since last June, students at the for-profit Patten University have been able to take all-you-can-learn, competency-based programs online and at the institution’s campus in Oakland, Calif.

02/2014
Administrators in the IT department at the University of Ottawa help get staff in other business units excited about CRM by explaining its benefits. (Photo: Sang Trinh)

Vanderbilt University’s medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school.

02/2014
Joel Bauman is vice president for enrollment management at Stetson University.

Walk into any high school auditorium, mall or fast food restaurant and see Millennials obsessed with their smartphones, tablets and laptops. But are they really that consumed?

02/2014

In her 2014 State of the University of New York Address, Chancellor Nancy L. Zimpher launched Open SUNY, a systemwide distance learning consortium. Over the near term, it will reduce the time it takes to complete a degree, course or certificate.

01/2014
Part-time students and their needs need not get lost when continuing education gets decentralized. Fairfield U reaches out to its part-timers, many of whom have young children, with events such as the Halloween-themed “Night at the Museum,” held this fall on campus at the Bellarmine Art Museum.

With funding cuts, falling enrollments and increased competition from MOOCs and other low-cost online programs, higher education has been under enormous pressure in recent years.

01/2014
Jacqueline Gregory is director of enrollment management marketing for RuffaloCODY.

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

01/2014

In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.

01/2014

The high and rising cost of education, coupled with a vast range of low-cost options flooding the marketplace, has impelled much of higher education into an “adapt or die” mindset. This is relatively uncharted territory for many institutions.

01/2014

How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice.

12/2013

When life gets in the way, community college students often “stop out,” meaning they put their education on hold with the intention to return and complete a degree.

11/2013

It is a given these days for enrollment managers to be well aware of the national, regional, and state high school graduation demographic trends that shape the U.S. higher education landscape.

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