Articles: Enrollment Management

08/2015
Brian Hazlett is vice president of student affairs and enrollment management, and Roger Bruszewski is vice president of finance and administration at Millersville University of Pennsylvania.

It has been said that it takes a village to raise a child. To make a huge change at a university, it takes the entire village, a.k.a. a really good team, to make it happen. Here’s our story.

Millersville University of Pennsylvania has 7,500 undergraduates, 1,000 graduate students, seven unions representing faculty and staff, and a $152 million budget.

08/2015
A new report by the American Council on Education examines most commonly used diversity strategies in higher ed admissions. (Click to enlarge)

Most public discussions about the use of race and ethnicity in higher education admissions decisions ignore targeted recruitment and some of the other strategies that have been used most often to increase campus diversity, says a new report by the American Council on Education.

07/2015
Bill Berg is an enrollment management consultant at Scannell & Kurz, a RuffaloCODY company.

A family’s willingness to pay for a college education relies heavily on an institution’s ability to articulate return on investment. Discounting tuition through scholarships and other financial aid is the most common approach to increasing a college’s perceived value, as these strategies reduce the net cost to the family.

05/2015
Mike Sapienza

The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on. Resources are also limited, and so it is critically important for enrollment managers to measure the ROI of the initiatives they take and then adjust as necessary.

04/2015
Seniors line up by Sweet Briar’s library prior to commencement. (Photo: Photo by Andrew Locascio/Sweet Briar College)

The wave of first-generation and low-income students now seeking higher ed access is placing unprecedented financial strain on the full spectrum of liberal arts institutions, says James F. Jones, the interim president of Sweet Briar College.

03/2015
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest.

03/2015
Jennifer Wick is vice president of Scannell & Kurz higher education enrollment consultants, a Ruffalo Cody company.

Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability.

Some of the U.S. Department of Education’s initiatives in response include:

01/2015
Successful firsts: MIT’s First Generation Program website includes personal snapshots from first-gen students, alumni and faculty.

Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income.

01/2015
Aaron Mahl is a consultant with Scannell & Kurz.

For many, Jan. 1 signifies a day of great college football bowl games, highly caloric leftover holiday food, and time with family and friends ringing in the New Year.

12/2014
Higher ed leaders expect modest enrollment increases in the coming year. (Click to enlarge graphic)

From declining numbers of traditional-age high school graduates and changing student demographics, to the overall concern among consumers about the value of a higher education, anxiety will haunt enrollment administrators moving forward.

12/2014

Colleges and universities expect to add students in 2015, though no institutions anticipate significant growth or decline in any enrollment sectors, according to a UB survey of higher ed administrators

12/2014
Higher ed thought leaders and reader surveys provide insights into what's ahead for colleges and universities in 2015.

To help our readers navigate the coming year in higher education, University Business proudly presents Outlook 2015.

11/2014

Beginning in 2016, when prospective students to the Rose-Hulman Institute of Technology (Ind.) submit their SAT scores and transcripts, they’ll be asked to take a personality quiz to help the school determine who has the right stuff to succeed.

11/2014
Bill Berg is an enrollment management consultant at Scannell & Kurz, a RuffaloCODY company.

The often-used businesses term “right-sizing” has in recent years become common in higher education. Though sometimes used as a euphemism for “downsizing,” it more rightly refers to an effort to optimize enrollment, human resources, programs and facilities—in other words, fixed costs.

11/2014

The number of Americans age 18 to 21, the traditional college age, has decreased by nearly 700,000 since 2011—from 18.1 to 17.4 million—according to research from the University of Virginia.

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