Articles: Marketing

Is 2011 going to be the "Year of the Mobile Web" for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, "Mobile Youth Around the World," 48 percent of the 15- to 24-year-olds in the U.S....

Transfer used to be what happened when students realized too late that they picked a college or university that wasn't right for them. It wasn't until recently that the valuable market of transfer students has started being studied and really tapped into.

Is 2011 going to be the “Year of the Mobile Web” for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, “Mobile Youth Around the World,” 48 percent of the 15- to 24-year-olds in the U.S....

Digital signage has existed on campuses in some form for decades. Originally, it was standard television sets embedded in the wall with a slow crawl of text showing campus news.

For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment.

We have written before about the importance of considering your institution's market position relative to competitors when planning future price increases.

We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts.

In 1999, the North Dakota University System coordinated a roundtable discussion inviting its board of directors, K-12 administrators, employers, and others to address their expectations of the university.

Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications.

College graduates are used to hearing from their alma maters with requests about donations and to cheer on the school athletic teams.

It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.

It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.

It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies.

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