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A DEFINITION OF STRATEGY that centers around the idea of “more”—we will serve more students, offer more programs, and be in more places—is highly likely to fail.
Articles: Marketing
8/1/2008
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ONLY A FEW YEARS AGO, all of the higher education media were published weekly, monthly, or quarterly.
5/1/2008
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FOR MANY FAMILIES GOING through the college search and selection process, there may be a big difference between the ability to pay college expenses versus the willingness to pay.
5/1/2008
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THREE QUESTIONS HAVE BEEN MAKING the rounds at the marketing conferences this year, as more and more schools are trying to get a better handle on their marketing expenditures:
1. How much does marketing cost?
