Articles: Marketing

A year ago, at the presentation I gave at the EduComm conference and within this column (June 2010 issue of UB), I made the argument--and plea--for a web and social media analytics revolution in higher education.

Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information?

Just back from campus info visits, with children having us in tow, we gained a fresh perspective on what today's aspiring college students like best to learn, where they want to live, and how they want to engage in the global higher learning experience.

Is 2011 going to be the "Year of the Mobile Web" for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, "Mobile Youth Around the World," 48 percent of the 15- to 24-year-olds in the U.S.

Transfer used to be what happened when students realized too late that they picked a college or university that wasn't right for them. It wasn't until recently that the valuable market of transfer students has started being studied and really tapped into.

Is 2011 going to be the “Year of the Mobile Web” for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, “Mobile Youth Around the World,” 48 percent of the 15- to 24-year-olds in the U.S.

For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment.

Digital signage has existed on campuses in some form for decades. Originally, it was standard television sets embedded in the wall with a slow crawl of text showing campus news. Now, high-quality flatscreens display live TV, text, and information tickers all at the same time.

We have written before about the importance of considering your institution's market position relative to competitors when planning future price increases. When sticker price position is higher than "prestige" position (based on publicly available measures like test scores, U.S.

We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts.

In 1999, the North Dakota University System coordinated a roundtable discussion inviting its board of directors, K-12 administrators, employers, and others to address their expectations of the university.

Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications.

College graduates are used to hearing from their alma maters with requests about donations and to cheer on the school athletic teams.

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