Just back from campus info visits, with children having us in tow, we gained a fresh perspective on what today's aspiring college students like best to learn, where they want to live, and how they want to engage in the global higher learning experience.
Articles: Marketing
4/1/2011
Is 2011 going to be the "Year of the Mobile Web" for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, "Mobile Youth Around the World," 48 percent of the 15- to 24-year-olds in the U.S. now browse the web on their mobile devices?even though only 33 percent own smartphones. The Pew Internet and American Life Project concurred in its own report, "Mobile Access 2010," released in July 2010.
4/1/2011
Sober Campus Movement Expanding
Addressing drug use and underage and binge drinking on campus is a never-ending battle for campus administrators. But with students finding drugs and alcohol at a younger age, it is also increasingly likely campuses will host students who are in recovery.
4/1/2011
Transfer used to be what happened when students realized too late that they picked a college or university that wasn't right for them. It wasn't until recently that the valuable market of transfer students has started being studied and really tapped into.
4/1/2011
Is 2011 going to be the “Year of the Mobile Web” for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, “Mobile Youth Around the World,” 48 percent of the 15- to 24-year-olds in the U.S. now browse the web on their mobile devices--even though only 33 percent own smartphones. The Pew Internet and American Life Project concurred in its own report, “Mobile Access 2010,” released in July 2010.
2/1/2011
Digital signage has existed on campuses in some form for decades. Originally, it was standard television sets embedded in the wall with a slow crawl of text showing campus news. Now, high-quality flatscreens display live TV, text, and information tickers all at the same time.
2/1/2011
For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn some powerful lessons from the meteoric rise of their for-profit brethren. Here are seven of those lessons.
1/1/2011
We have written before about the importance of considering your institution's market position relative to competitors when planning future price increases. When sticker price position is higher than "prestige" position (based on publicly available measures like test scores, U.S. News rank, and selectivity) institutions often see declining demand.
1/1/2011
We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts. But as it turns out, admissions counselors are also concentrating on the limited resources of their institutions as a whole, and, concurrently, the financial challenges faced by prospective and current students and parents.
10/1/2010
In 1999, the North Dakota University System coordinated a roundtable discussion inviting its board of directors, K-12 administrators, employers, and others to address their expectations of the university.
"It was a landmark event in North Dakota's higher ed history," explains Michel Hillman, vice chancellor of academic and student affairs at NDUS in Bismarck, which has 11 campuses. "What was recommended was a consistent set of accountability measures."
10/1/2010
Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications. Now he's taken some of that knowledge and put it into Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders (Stylus Publishing, 2010), a how-to guide for thoughtful communications planning that can increase the likelihood of national media coverage.
10/1/2010
College graduates are used to hearing from their alma maters with requests about donations and to cheer on the school athletic teams. But lately, alumni from a growing number of institutions are hearing the sounds of alumni offices retooling themselves to offer an unprecedented array of services and programs.
10/1/2010
Higher Education Hiring
Colleges and universities are where the jobs are.
Amid all the gloomy head-lines about furloughs, layoffs, hiring freezes, and early retirement, one employment trend report offers a glimmer of hope.
9/1/2010
It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.
9/1/2010
It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
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