Articles: Marketing

08/2015

Without a doubt, social media has become one of the, if not the most, effective and efficient way for colleges and universities to communicate. Connected institutions can conduct “digital conversations” while sharing and collecting thoughts, ideas, information, opinions, images and video.

06/2015

In March, Twitter unveiled its newest acquisition, a live video streaming app called Periscope. Following closely on the heels of a rival app called Meerkat, Periscope made waves by enabling anyone with a mobile device (iOS or Android) to broadcast from virtually anywhere. The apps allow viewers to interact with broadcasters through a chat feature.

05/2015
David Brond

I would be wealthy if I had a nickel for every time a member of the faculty, staff, administration or board said, “I didn’t realize you could help with that.”

04/2015
“Excuses” campaign messaging appears on buses, a billboard, bar coasters and coffee sleeves, as well as on radio and the web.

Admissions marketing pros have heard a wide variety of reasons why prospective students don’t believe they can go—or go back—to college.

03/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.

Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications. These digital tools have become our “digital front doors,” granting us the ability to effectively and efficiently share content with those eager to learn more about us.

03/2015

When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona.

03/2015

As recently as 10 years ago, the campus website was not viewed as a legitimate source of marketing, nor was its upkeep considered the respon... Read more>>

03/2015

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience.

01/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing.

For the first few months of a New Year, many of us are eager to get physically fit. And those of us who work in PR and marketing must stay professionally fit by remaining relevant to meet and even surpass those needs our institutions will always have.

11/2014
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans.

11/2014
Opinions, please: The Creative Collection wall, set up in the Marlboro  College dining hall, invited ideas, words and drawings that were used to shape the institution's branding campaign.

Clark University (Mass.)

  • Clark welcomed its first full class under the Liberal Education and Effective Practice program in fall 2013.
  • A record 7,291 students applied to be part of Clark’s class of 2018, a 31 percent increase over last year’s numbers and a 70 percent rise over two years.

Mount Ida College (Mass.)

10/2014
Marc C. Whitt is associate vice president for public relations at Eastern Kentucky University.

It had begun like most fall mornings on a college campus. The air was crisp and the sky was clear as students, faculty and staff prepared for another day. The difference this day was that a host of state and local police officers, EMTs and paramedics had converged on the administration building. A staff member had been found dead, an apparent suicide, just an hour before classes began.

08/2014

When Duke University class of 2008 arrived on campus to start their freshman year, they had no idea they would become pioneers. Why? Because each of the incoming freshmen received a free iPod as part of a program aimed at fostering innovative uses of technology in the classroom.

06/2014

The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement.

Pages