Articles: Marketing

04/2015
“Excuses” campaign messaging appears on buses, a billboard, bar coasters and coffee sleeves, as well as on radio and the web.

Admissions marketing pros have heard a wide variety of reasons why prospective students don’t believe they can go—or go back—to college.

03/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.

Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications.

03/2015

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience.

01/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing.

For the first few months of a New Year, many of us are eager to get physically fit.

11/2014
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans.

10/2014
Marc C. Whitt is associate vice president for public relations at Eastern Kentucky University.

It had begun like most fall mornings on a college campus. The air was crisp and the sky was clear as students, faculty and staff prepared for another day. The difference this day was that a host of state and local police officers, EMTs and paramedics had converged on the administration building.

08/2014

When Duke University class of 2008 arrived on campus to start their freshman year, they had no idea they would become pioneers. Why?

06/2014

The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement.

05/2014

Colleges and universities with the most Twitter activity are missing out on engaging prospective students via the platform, according to new research from Brandwatch, a social media monitoring and analytics firm.

05/2014
Marc C. Whitt is associate vice president for public relations at Eastern Kentucky University.

In our efforts to market and communicate with our various constituents, we often overlook one of the most important support groups we have—our college town.

04/2014

An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.

03/2014
Fifteen-minute, biweekly “scrum” meetings allow colleagues to quickly exchange necessary updates before getting back to business on project completion.

For years, The Extended Campuses of Northern Arizona University used a traditional marketing model. The four-person marketing team would create an annual budget and tie its goals and specific projects to it.

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