To be or not to be? A college on the East Coast uses "The Place to Be!" as its tagline. And why not? Everyone has to be somewhere. But unless the school wishes to target modern-day Hamlets who haven't decided whether to be or not, it has zero impact.
Business-to-consumer marketers have become increasingly adept at identifying various demographic segments with specialized interests: moms who blog, people who like to cruise, upscale married couples with children, environmentally minded homeowners, etc., etc.
Are you watching all the for-profit universities'; stocks soar as their online programs grow by double-digit percentages?
If your institution is swimming in appealing candidates for admission each year, more than you could possibly desire, then this article may not be for you.
As branding initiatives in higher education have emerged and evolved over the past two decades, the media-outreach segments of the plans often continue to miss the mark. The reason?
Rugged four-hour practices, aggressive recruiting, fierce competition, and the non-stop pursuit of national championships are what you would expect to find on the campuses of college basketball and football powerhouses.
When I applied to colleges 40 years ago, I wrote letters to six schools and received a view book from each with a friendly cover letter, an invitation to visit the campus, an application, and a pointer to an alum or two who would be glad to sit down with me and discuss my future.
E-mail is dead, long live Facebook, MySpace, and Twitter. Social networking sites are all the rage, and we should just go ahead and discard any of the old working models ... or so the prognosticators of teen communication culture would have us believe.