Articles: Recruitment

Ivy Tech Community College President Tom Snyder, who attended the White House Su

The national spotlight that shone on community colleges all year got a little brighter in the last quarter as new programs were announced and a White House Summit on Community Colleges was held.

We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts.

College graduates are used to hearing from their alma maters with requests about donations and to cheer on the school athletic teams.

This morning I was re-reading this issue's Money Matters column on endowed scholarships. In discussing the sometimes restrictive criteria these awards carry, Kathy Kurz illustrates one of her favorite examples.

It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies.

It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.

It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.

The financial pressures on institutions and the scrutiny on spending continue. But campus administrative offices also continue to find new ways to change their practices for the better.

In 2006, Northeastern University enrolled students from 42 countries, representing 4 percent of the freshman class. By 2009, the university had increased those numbers to 61 countries and 11 percent, along the way adding 932 new high schools sending students to Boston.

The 1798 poem "Rime of the Ancient Mariner" by Samuel Taylor Coleridge states, "Water, water everywhere / Nor any drop to drink."

Mark Edlen, a Portland developer and businessman with Gerding Edlen, sees the commitment to sustainability as both a political movement and a business strategy, as noted in an April 14, 2010 article in The Oregonian.

To be or not to be? A college on the East Coast uses "The Place to Be!" as its tagline. And why not? Everyone has to be somewhere. But unless the school wishes to target modern-day Hamlets who haven't decided whether to be or not, it has zero impact.

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