Articles: Recruitment

The financial pressures on institutions and the scrutiny on spending continue. But campus administrative offices also continue to find new ways to change their practices for the better.

Mark Edlen, a Portland developer and businessman with Gerding Edlen, sees the commitment to sustainability as both a political movement and a business strategy, as noted in an April 14, 2010 article in The Oregonian.

Leaders at Arizona higher ed institutions have been maintaining proactive responses to co

In 2006, Northeastern University enrolled students from 42 countries, representing 4 percent of the freshman class. By 2009, the university had increased those numbers to 61 countries and 11 percent, along the way adding 932 new high schools sending students to Boston.

The 1798 poem "Rime of the Ancient Mariner" by Samuel Taylor Coleridge states, "Water, water everywhere / Nor any drop to drink."

To be or not to be? A college on the East Coast uses "The Place to Be!" as its tagline. And why not? Everyone has to be somewhere. But unless the school wishes to target modern-day Hamlets who haven't decided whether to be or not, it has zero impact.

Business-to-consumer marketers have become increasingly adept at identifying various demographic segments with specialized interests: moms who blog, people who like to cruise, upscale married couples with children, environmentally minded homeowners, etc., etc.

Are you watching all the for-profit universities'; stocks soar as their online programs grow by double-digit percentages?

If your institution is swimming in appealing candidates for admission each year, more than you could possibly desire, then this article may not be for you.

As branding initiatives in higher education have emerged and evolved over the past two decades, the media-outreach segments of the plans often continue to miss the mark. The reason?

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