It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.
Articles: Recruitment
9/1/2010
It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
9/1/2010
It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.
As we look forward to that next decade of brand marketing, I thought it might be useful to look back to see what lessons we have learned.
7/1/2010
The financial pressures on institutions and the scrutiny on spending continue. But campus administrative offices also continue to find new ways to change their practices for the better.
As the stories of our Summer 2010 Models of Efficiency honorees demonstrate, there are a multitude of good ideas being implemented that streamline processes without reducing the quality of service that campus constituents deserve, and in many cases expect.
6/1/2010
Making Sense of SB 1070
Arizona's higher ed leaders stay focused in wake of controversial immigration law
Leaders at Arizona higher ed institutions have been maintaining proactive responses to concerns about whether their policies may change as a result of SB 1070, a new law that makes it a crime to be in Arizona without legal immigration status.
6/1/2010
In 2006, Northeastern University enrolled students from 42 countries, representing 4 percent of the freshman class. By 2009, the university had increased those numbers to 61 countries and 11 percent, along the way adding 932 new high schools sending students to Boston.
6/1/2010
The 1798 poem "Rime of the Ancient Mariner" by Samuel Taylor Coleridge states, "Water, water everywhere / Nor any drop to drink."
6/1/2010
Mark Edlen, a Portland developer and businessman with Gerding Edlen, sees the commitment to sustainability as both a political movement and a business strategy, as noted in an April 14, 2010 article in The Oregonian. In explaining his new business approach, Edlen said, "The big thing for my generation was Vietnam and civil rights. For the young people of today, it's their environmental footprint." He is convinced the green economy is one of the country's primary economic engines.
4/1/2010
Tough Times for TRIO?
Concerns over level-funding leading to decrease in student support services
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During the annual National Student Leadership Congr |
3/1/2010
To be or not to be? A college on the East Coast uses "The Place to Be!" as its tagline. And why not? Everyone has to be somewhere. But unless the school wishes to target modern-day Hamlets who haven't decided whether to be or not, it has zero impact.
3/1/2010
Business-to-consumer marketers have become increasingly adept at identifying various demographic segments with specialized interests: moms who blog, people who like to cruise, upscale married couples with children, environmentally minded homeowners, etc., etc.
2/1/2010
Are you watching all the for-profit universities'; stocks soar as their online programs grow by double-digit percentages?
7/1/2009
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Online college fairs can reach more students than fairs held in the high school gym. The experience offered by the three main vendors varies considerably. |
6/1/2009
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A PREMISE OF HIGHER EDUCATION is that if you study hard and do well in your courses, you will be rewarded at the next stage of life.
4/1/2009
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IN 1990, THE ASSOCIATION OF American Universities predicted a dramatic shortage of PhDs by the early 21st century.
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