Articles: Recruitment

09/2014
International students’ spending in all 50 states contributed approximately $24 billion to the U.S. economy. (Click to enlarge)

A growing number of international students are choosing to study for the first time in the United States.

The rate of increase dipped during the global recession but is rising again.

09/2014

While the vast majority of international students adhere to high-quality practices when applying to U.S. higher education institutions, there is a real issue of those who don’t – and who take steps to game whatever systems are in place to gain access to an institution, misrepresenting themselves along the way.

08/2014
Immersion in a long-distance tour is easy when videos are turned into 360-degree experiences through the OculusRift headset.

Admissions officers: Would more students enroll if you could bring your campus and its top-flight learning spaces along on recruiting trips?

That technology—powered by YouVisit.com’s online campus tours and a virtual reality headset called the OculusRift—is just over the horizon, now being tested by a small group of institutions.

07/2014
There’s value in treating noncredit courses as more than just an add-on to degree programs.

Georgetown University officials had a bit of an epiphany recently about the impact of their noncredit courses. While the offerings had been around since the 1990s, administrators hadn’t realized the big benefits they could bring to the institution.

06/2014
A survey covering 21 social networks found colleges and universities use only four to recruit.

Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors.

04/2014

Fewer and fewer institutions are meeting students’ financial need. Per The College Board’s “Trends in College Pricing 2013,” the average net tuition and fee price for students attending four-year public institutions increased by an estimated $1,180 (in 2013 dollars) between 2009-10 and 2013-14.

04/2014

An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.

01/2014
Jacqueline Gregory is director of enrollment management marketing for RuffaloCODY.

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

01/2014

In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.

11/2013

In my experience as president of a university where liberal arts and professional programs serve as complements, I have found that engaging students—both before they arrive on campus, and while they are completing their studies—is vital to creating the overall college experience that students are seeking.

11/2013

Leaders at public flagship universities, regional institutions, and community colleges are reporting more capped enrollments than in past years, according to “2013 National Survey of Access and Funding and Issues in Public Higher Education” released last month by the... Read more>>

11/2013

Recruitment practices at private colleges and universities just got a little more complicated under the 2013 updates to the Telephone Consumer Protection Act (TCPA).

09/2013
Rhe concept of leveraging MOOCs as a data-rich marketing vehicle is new but gaining a foothold

The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes.

09/2013

More higher ed leaders are concerned about maintaining enrollment levels at the same time Census numbers have revealed that colleges and universities lost half a million students in 2012. A drop-off had been anticipated for some time, but now institutions must scramble to manage.

09/2013

Higher ed has a new recruitment tool available with LinkedIn’s University Pages, which not only promote a school, but add a powerful networking platform for current and future alumni.

Pages