Articles: Recruitment

02/2013

Joshua Dodson works as a SEO and web analyst at Eastern Kentucky University. With a couple of consulting years under his belt, he also has been teaching a four-week online course on web analytics for higher education since September 2011.

11/2012

It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process.

08/2012
Postcards promote a Presbyterian College  microsite that can be personalized via Facebook.

As some colleges and universities sprint into the digital viewbook model, others are tiptoeing into a new model that bypasses the traditional print viewbook for other millennial-friendly approaches.

Millennials, the generation born between the late 1970s and early 2000s, speak a language all their own. A digital camera is a camera; a cell phone is a phone.

05/2012
Roanoke Pinterest board

Colleges and universities are rushing to use Pinterest, the fast-growing social media innovation, but many remain uncertain of where it fits in their promotional mix. A key factor appears to be how important they consider adult women to be in their marketing outreach.

05/2012

Higher education is a dynamo for economic growth, powering the supply of high-level skills and the technological advances for improving productivity and opening up new markets. Where higher ed flourishes, so can an economy.


05/2012

At The University of Vermont­, a small public research university, officials had realized that mobile would become very important to our stakeholders. It was 2007 and mobile adoption rates had begun to skyrocket.

04/2012

Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.

04/2012

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How?

04/2012

After a somewhat slow start, higher education institutions are increasingly taking advantage of social media to market themselves and keep constituents aware of what they are doing.

What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.

Alumnae Beverly Diederich, Mary Habstritt, and Margot Note with “Today Show” host Al Roker.

On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St.

UCLA’s Murphy Sculpture Garden was the backdrop for an interview with UCLA art professor James Welling for the four-part mini-series “Naked Art.”

There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube.

Anna Maria College football players on the field

The University of Texas at San Antonio campus is dominated by modern cream-colored buildings with dark red tile roofs and acres of parking lots, testimony to 40 years of serving largely as a commuter school for students from the surrounding area.

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