Joshua Dodson works as a SEO and web analyst at Eastern Kentucky University. With a couple of consulting years under his belt, he also has been teaching a four-week online course on web analytics for higher education since September 2011. But, the “Higher Ed Analytics Prof” could also be called the Analytics Profiler. At his university, Dodson is mining web analytics data to go beyond the usual insights on click stream, conversions, or referring web properties.
Articles: Recruitment
11/20/2012
It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.
8/28/2012
As some colleges and universities sprint into the digital viewbook model, others are tiptoeing into a new model that bypasses the traditional print viewbook for other millennial-friendly approaches.
8/28/2012
Millennials, the generation born between the late 1970s and early 2000s, speak a language all their own. A digital camera is a camera; a cell phone is a phone. They’ve grown up with the internet and are wholly immersed in technology with websites like Amazon and Zappos customized to their individual interests.
5/29/2012
Colleges and universities are rushing to use Pinterest, the fast-growing social media innovation, but many remain uncertain of where it fits in their promotional mix. A key factor appears to be how important they consider adult women to be in their marketing outreach.
5/11/2012
Higher education is a dynamo for economic growth, powering the supply of high-level skills and the technological advances for improving productivity and opening up new markets. Where higher ed flourishes, so can an economy.
5/8/2012
At The University of Vermont, a small public research university, officials had realized that mobile would become very important to our stakeholders. It was 2007 and mobile adoption rates had begun to skyrocket. Smart phones had begun to proliferate nationally and at the institution, which has an average combined enrollment of 12,500 undergraduate, graduate, and medical students.
4/26/2012
Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.
4/25/2012
Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.
4/24/2012
After a somewhat slow start, higher education institutions are increasingly taking advantage of social media to market themselves and keep constituents aware of what they are doing. A recent social media adoption study conducted by the University of Massachusetts, Dartmouth shows usage rates are increasing steadily in every year. For example, university Twitter usage jumped from 59 percent in the 2009-2010 school year to 89 percent in the 2010-2011 school year.
3/28/2012
What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.
3/27/2012
On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate’s Day, was a chance for everyone to share what drew them to the school, what they think sets St. Kate’s apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter.
3/27/2012
There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel.
2/24/2012
Industry News
Heartland Payment Systems Campus Solutions division has been awarded a contract by the Tennessee Board of Regents System to manage financial aid disbursement and refund management to six universities, 13 community colleges and 27 technology centers. The TBR System manages more than $600 million in annual financial aid refunds.
2/21/2012
The University of Texas at San Antonio campus is dominated by modern cream-colored buildings with dark red tile roofs and acres of parking lots, testimony to 40 years of serving largely as a commuter school for students from the surrounding area.
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4/25/2013
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