Articles: Recruitment

11/2014

Increasing enrollment is a priority for many institutions. The race is on to create a marketplace distinction in order to attract new students and to retain current students.

11/2014
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans.

10/2014

Resource constraints and other challenges are preventing some historically black colleges and universities from internationalizing their campuses as extensively as other institutions of higher education.

09/2014
At Northern Arizona University, a convocation is held for international students. NAU's International Student and Scholar Services department offers a range of orientation programs.

Steven Shaw spends much of his time analyzing spreadsheets and watching for trends. He also flies across the globe on extended trips that can last weeks.

09/2014
International students’ spending in all 50 states contributed approximately $24 billion to the U.S. economy. (Click to enlarge)

A growing number of international students are choosing to study for the first time in the United States.

The rate of increase dipped during the global recession but is rising again.

09/2014

While the vast majority of international students adhere to high-quality practices when applying to U.S.

08/2014
Immersion in a long-distance tour is easy when videos are turned into 360-degree experiences through the OculusRift headset.

Admissions officers: Would more students enroll if you could bring your campus and its top-flight learning spaces along on recruiting trips?

07/2014
There’s value in treating noncredit courses as more than just an add-on to degree programs.

Georgetown University officials had a bit of an epiphany recently about the impact of their noncredit courses. While the offerings had been around since the 1990s, administrators hadn’t realized the big benefits they could bring to the institution.

06/2014
A survey covering 21 social networks found colleges and universities use only four to recruit.

Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors.

04/2014

Fewer and fewer institutions are meeting students’ financial need.

04/2014

An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.

01/2014
Jacqueline Gregory is director of enrollment management marketing for RuffaloCODY.

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

01/2014

In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.

11/2013

In my experience as president of a university where liberal arts and professional programs serve as complements, I have found that engaging students—both before they arrive on campus, and while they are completing their studies—is vital to creating the overall college experience that students are

11/2013

Leaders at public flagship universities, regional institutions, and community colleges are reporting more capped enrollments than in past years, according to “2013 National Survey of Access and Funding and

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