Articles: Recruitment

03/2015
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest.

01/2015
Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience.

01/2015
UNC-Charlotte’s 49ers join the top level of college football this fall—a move administrators say will create energy on campus and giving the growing university more influence in the NCAA.

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money desperately needed by academ

02/2015
Columbia College in Missouri is vastly expanding its athletics program, but  officials have no plans to add a football program.

The athletic department at Columbia College in Missouri will have tripled in size by the 2016-17 school year. But it has no plans to field a football team, says Cindy Potter, the associate director of athletics.

02/2015
Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

12/2014
Higher ed leaders expect modest enrollment increases in the coming year. (Click to enlarge graphic)

From declining numbers of traditional-age high school graduates and changing student demographics, to the overall concern among consumers about the value of a higher education, anxiety will haunt enrollment ad

11/2014
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans.

11/2014

Increasing enrollment is a priority for many institutions. The race is on to create a marketplace distinction in order to attract new students and to retain current students.

10/2014

Resource constraints and other challenges are preventing some historically black colleges and universities from internationalizing their campuses as extensively as other institutions of higher education.

09/2014
At Northern Arizona University, a convocation is held for international students. NAU's International Student and Scholar Services department offers a range of orientation programs.

Steven Shaw spends much of his time analyzing spreadsheets and watching for trends. He also flies across the globe on extended trips that can last weeks.

09/2014
International students’ spending in all 50 states contributed approximately $24 billion to the U.S. economy. (Click to enlarge)

A growing number of international students are choosing to study for the first time in the United States.

The rate of increase dipped during the global recession but is rising again.

09/2014

While the vast majority of international students adhere to high-quality practices when applying to U.S.

08/2014
Immersion in a long-distance tour is easy when videos are turned into 360-degree experiences through the OculusRift headset.

Admissions officers: Would more students enroll if you could bring your campus and its top-flight learning spaces along on recruiting trips?

07/2014
There’s value in treating noncredit courses as more than just an add-on to degree programs.

Georgetown University officials had a bit of an epiphany recently about the impact of their noncredit courses. While the offerings had been around since the 1990s, administrators hadn’t realized the big benefits they could bring to the institution.

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