Articles: Recruitment

06/2015
Santa Monica College hosts a festival to celebrate students from more than 100 nations who attend classes on campus.

Lone Star College has the fourth highest number of international students among U.S. two-year institutions, but the Houston-area school does not recruit abroad aggressively, says Nithy Sevanthinathan, the executive director of international student services.

06/2015

As the NBA season comes to a close, we are reminded of 10 year old Lebron James Jr., son of all-star Lebron James. Junior’s basketball skills have already garnered NCAA attention which led to Lebron James Sr.

05/2015
Mike Sapienza

The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on.

04/2015
“Excuses” campaign messaging appears on buses, a billboard, bar coasters and coffee sleeves, as well as on radio and the web.

Admissions marketing pros have heard a wide variety of reasons why prospective students don’t believe they can go—or go back—to college.

03/2015
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest.

01/2015
Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved.

01/2015
UNC-Charlotte’s 49ers join the top level of college football this fall—a move administrators say will create energy on campus and giving the growing university more influence in the NCAA.

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money des...

02/2015
Columbia College in Missouri is vastly expanding its athletics program, but  officials have no plans to add a football program.

The athletic department at Columbia College in Missouri will have tripled in size by the 2016-17 school year. But it has no plans to field a football team, says Cindy Potter, the associate director of athletics.

02/2015
Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

12/2014
Higher ed leaders expect modest enrollment increases in the coming year. (Click to enlarge graphic)

From declining numbers of traditional-age high school graduates and changing student demographics, to the overall concern among consumers about the value of a higher education, anxiety will haunt...

11/2014
Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo color...

11/2014

Increasing enrollment is a priority for many institutions. The race is on to create a marketplace distinction in order to attract new students and to retain current students.

10/2014

Resource constraints and other challenges are preventing some historically black colleges and universities from internationalizing their campuses as extensively as other institutions of higher education.

09/2014
At Northern Arizona University, a convocation is held for international students. NAU's International Student and Scholar Services department offers a range of orientation programs.

Steven Shaw spends much of his time analyzing spreadsheets and watching for trends. He also flies across the globe on extended trips that can last weeks.

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