Preparing students to work in a global economy is no small feat, but it is a skill employers are requesting. According to "Raising the Bar," a 2009 survey released by the American Association of Colleges and Universities, 67 percent of employers believe colleges should place an emphasis on providing students "the ability to understand the global context of situations and decisions," and 57 percent want students to have a better understanding of cultural diversity.
Articles: Admissions
2/1/2011
The judging has begun on the next round of Models of Efficiency entries, the first of three installments for 2011. We continue to be encouraged by the number of entries that are coming in for each round, a sign that colleges and universities are eager to share their stories about how they saved time or money with technology enhancements or business process improvements.
2/1/2011
For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn some powerful lessons from the meteoric rise of their for-profit brethren. Here are seven of those lessons.
1/1/2011
Stealth Apps Up at Colleges: When the admissions application is the first contact
Who are you and how did you find us? That's what admissions officers at colleges and universities all over the country are asking this year as "stealth applications" proliferate.
1/1/2011
The national spotlight that shone on community colleges all year got a little brighter in the last quarter as new programs were announced and a White House Summit on Community Colleges was held.
1/1/2011
We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts. But as it turns out, admissions counselors are also concentrating on the limited resources of their institutions as a whole, and, concurrently, the financial challenges faced by prospective and current students and parents.
1/1/2011
Enrollment officials are looking at what their institutions offer students overall. For example, Lake Forest College (Ill.) has placed an emphasis on increasing partnerships across the institution and "adding value to the student experience through collaborative academic programs," says admissions vice president Bill Motzer.
1/1/2011
Text in a Crime Tip
e2Campus' uTip service from Omnilert enables campus constituents and community residents to report suspicious activity or crime incidents by sending a short message service (SMS) text message. Made to work in conjunction with e2Campus, uTip can deliver anonymous tips sent from a standard cell phone to public safety or campus police's mobile phones and e-mail accounts.
11/1/2010
A recent, unsuccessful effort by Senate leaders to provide a path to citizenship for children who were brought to the United States illegally sparked debate over the provision among financial aid administrators. The provision, commonly referred to as the DREAM Act, would allow the children of illegal immigrants to earn citizenship through higher education or military service.
10/1/2010
Given the multiple goals and multiple players involved in developing and managing endowed scholarship funds, there are lots of opportunities for communication gaps, poor service, and less than optimal use of the funds. In an ideal world, endowed funds and annual gifts given for scholarship support would be used to take the place of unfunded aid in the offers made to students, freeing unfunded (and therefore unrestricted) resources for other purposes.
10/1/2010
College graduates are used to hearing from their alma maters with requests about donations and to cheer on the school athletic teams. But lately, alumni from a growing number of institutions are hearing the sounds of alumni offices retooling themselves to offer an unprecedented array of services and programs.
10/1/2010
This morning I was re-reading this issue's Money Matters column on endowed scholarships. In discussing the sometimes restrictive criteria these awards carry, Kathy Kurz illustrates one of her favorite examples. The award "required potential candidates to submit an essay about what their Italian heritage meant to them," Kurz writes. "Winners of this award then had to attend a ball in their honor, and the cost of a gown or tuxedo rental was more than the value of the scholarship!"
10/1/2010
There are scholarships available for just about anything these days. In addition to endowed scholarships for students with names such as Zolp, Scarpinato, Gatling, Baxendale, Hudson, Thayer, Downer, Bright, and Van Valkenburg, many organizations offer awards for specific talents or interests.
9/1/2010
It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
9/1/2010
It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.
As we look forward to that next decade of brand marketing, I thought it might be useful to look back to see what lessons we have learned.
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