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Articles: Enterprise

Fifteen fictitious people created by Hope College administrators have guided the web team in creating a site with easy, logical navigation. The personas represent prospective and current students and faculty, staff, parents, alumni and community members.

When making decisions about Hope College’s website redesign, project team members found themselves looking at a photo of Adam, an 18-year-old freshman, to gauge what he might think is the most logical place for a piece of content—or whether he thinks the content should be there at all.

Amy Collier joined Vermont’s Middlebury College in July as its first associate provost for digital learning.

In an emerging trend that illustrates the growing importance of digital strategy in higher education, a handful of universities have named a chief digital officer to their leadership teams to merge the worlds of instruction and IT.

Students may forget their campus cards in their rooms or figure they don’t need their wallet for a short walk around the quad. But the one thing they are likely never to be without is a phone.

Professional and continuing education students at Oregon State University can earn a digital badge for completing a course, workshop or certificate program.

More colleges and universities now offer digital badges as a form of micro-credential or “subdegree” to students who pass individual courses or certifications, and want to show potential employers what they’ve learned. The programs target professionals needing a skills boosts and hobbyists.

In her keynote speech at UBTech 2015, Worcester Polytechnic Institute President Laurie Leshin said educators must drive innovation—and the economy—by inspiring students to ask tough questions.

The leadership teams of InfoComm International and UBTech/University Business will collaborate on conference programming and promotional initiatives to offer expanded participation opportunities for higher education leaders at the flagship annual conferences of both organizations.

Picture this: sticky notes on every screen. And if there are none on the monitor, lift up the keyboard. Nothing there? Try opening the pencil drawer.

The intense focus on student success has generated unprecedented pressure for improved retention and completion at institutions across the country and around the globe. At the foundation of an effective student success strategy is harnessing the right technology resources to drive results and positive outcomes.

In just three years, enrollment at Lone Star Community College grew by about 50 percent. The six-campus system, located in the north Houston metro area, now has more than 95,000 students and has experienced explosive data growth, as well—from 40 terabytes to 1.6 petabytes.

Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen Periscope notifications for live broadcasts in your feed.

Acquired for $100 million by Twitter in March 2015, the live-streaming mobile app could be either the next big thing or the latest social media fad (remember SecondLife?). But when you work in digital communications and marketing for a university, you can’t afford to ignore change.

In today’s 24/7, always-on world, students, faculty and other key stakeholders expect institutions of higher education to be on the cutting edge of technology. As CIO of Western Oregon University (WOU), a vibrant campus of 4,992 undergraduates and 1,066 graduate students with our main campus in Monmouth, I know that when it comes to technology, leading universities must deliver unsurpassed learning capabilities that extend well beyond the classroom.

Campuses are aggregating bandwidth demand to purchase more capacity at lower costs through state networks and other consortia.

Higher education has a long history of collaboration among institutions. Today, colleges and universities are leveraging the power of that collaborative spirit to bring high-capacity bandwidth to the market’s most insatiable users: traditional college-age students.

The setting: AAA Four Diamond Rosen Shingle Creek in Orlando, a 230-acre Spanish Revival resort. The conversation: technological innovation and leadership as well as institutional and student success, with UBTech’s attendees learning management insights, getting technology updates and networking with each other.

In March, Twitter unveiled its newest acquisition, a live video streaming app called Periscope. Following closely on the heels of a rival app called Meerkat, Periscope made waves by enabling anyone with a mobile device (iOS or Android) to broadcast from virtually anywhere. The apps allow viewers to interact with broadcasters through a chat feature.

Karine Joly: Used correctly and purposely on the home page, videos are a fantastic opportunity to capture attention long enough to draw visitors into calls to action.

Who watches online videos today? Maybe a better question is, who doesn’t? Video is an engaging, emotional and effective way to communicate and influence. So it was just a matter of time until video got prime real estate on a school’s home page.

When Barry University officials discovered their network had become infected with malware that was making callbacks to a command center in Russia in 2013, an external security contractor was hired to conduct a forensic analysis of the incident, and intrusion prevention detection software was purchased to monitor the system.

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