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Articles: Internet

While educators continue debating the use of mobile devices in the classroom, the tide seems to be shifting in favor of a new mobile paradigm as a way to ease students’ transition into the workplace.

If “the medium is the message” as Marshall McLuhan so famously proclaimed in Understanding Media: The Extensions of Man, then what is the message of contemporary distributed learning? One can only wonder what McLuhan would say in 2014.

The average college student now spends about $1,200 per year on course materials. (Click to enlarge)

Textbook publishing has long been seen as an impenetrable business, with five major players controlling most of the nearly $14 billion industry. But in recent years, the shift to digital and open-access content has led to a proliferation of free and low-cost alternatives.

Meanwhile, spiraling costs, massive student debt, changing consumer demands and public as well as legislative efforts have pushed the industry toward a true disruption that is now widely considered to be inevitable.

A survey covering 21 social networks found colleges and universities use only four to recruit.

Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors.

A graduating senior applying for a position completed a successful phone interview and travelled to a face-to-face interview with the company. Instead of an interview, the candidate was told upon arrival that the company had discovered ‘inappropriate’ posts and behavior in his social media. The candidate was directly rebuked and dismissed without any hope of ever obtaining a position in the company.

Yes, this is a true story from a CEO, who had wished they had looked at social media earlier in the process.

Ben Nelson, CEO of the Minerva Project, says he has created "the most selective undergraduate class in the history of American higher education.”

What if you could create a new kind of university? What would it be like?

For Ben Nelson, CEO of the Minerva Project, it would combine a redefined student body, a reinvented curriculum, rigorous academic standards, cutting-edge technology and an immersive global experience. Nelson launched Minerva in 2011 to provide an Ivy League-like education at a fraction of the cost.

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies.

Authentication and identification of active campus network users have always been at the core of the IT applications necessary to run a university.

If you can’t log in, you can’t get your email, register for your course, pay your bills, and so on. That’s why most institutions have strived to offer integrated and secure single sign-on (SSO) solutions to students, staff and faculty. The technology doesn’t get in the way and users don’t need to remember multiple passwords.

Small schools led in SIS purchases, but mid-tier schools were more active in 2013.

A potentially positive higher ed economic indicator is that more institutions purchased student information systems in 2013 than had done so in any year since 2008, according to a recent market analysis by The Tambellini Group.

Two of the main reasons given for the 195 purchases were the need to update outdated software and to replace homegrown systems.

On April 22, College Republican National Committee chair Alex Smith appeared on a Fox News program to launch the #MyLiberalCampus hashtag campaign. In the same segment, an Eastern Connecticut State University student shared an audio recording of his creative writing professor saying that a Republican Senate win in 2014 would result in college closures, and that Republicans are racist and greedy.

Karine Joly is the web editor behind www. collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies.

It’s a fact: Responsive websites solve the challenge created by a world of multiple connected devices—from the latest smartphones to the newest tablets and the largest screens of desktop computers or TVs.

The need for a strong social media presence for universities and colleges continues to grow with each passing semester. Unfortunately, budget sheets don't always recognize the resources necessary to maintain several social media accounts 24/7. Here, we talk to UBTech 2014 conference speaker Jennifer Dombrowski, manager of learning management system communications at Grand Canyon University, about "How to implement a social media marketing plan with limited resources."

In 2011 the largest reported data breach in the university world was suffered by a Virginia institution of higher learning, which reported more than 176,500 records breached. More recently, in late 2012, a Florida university suffered a breach involving data on more than 200,000 students and some of the university's top employees. The same week hackers posted online thousands of personal records from 53 universities around the world.

Though more than 8 million people have taken a MOOC in the past three years, the number of students to take advantage of MOOC-for-credit programs is even smaller.

Despite growing interest in the higher ed community about the potential of credit being offered for MOOCs, the number of institutions that have rolled out such programs is small.

And though more than 8 million people have taken a MOOC in the past three years, the number of students to take advantage of MOOC-for-credit programs is even smaller.

A 2013 Noel-Levitz E-Expectations Report of incoming college students found that 78 percent have regular access to a mobile device. And while that number has probably crept higher for 2014, what about the approximately one in five college students who don’t have that access?

For many low-income and first-generation college students, owning a smart phone, tablet or laptop is simply not a reality. What is a reality is that this situation creates educational barriers for these students.

Joel Bauman is vice president for enrollment management at Stetson University.

Walk into any high school auditorium, mall or fast food restaurant and see Millennials obsessed with their smartphones, tablets and laptops. But are they really that consumed? In a survey conducted by Intel Labs, 61 percent of young adults believe their relationship with technology is dehumanizing. That statistic is clear to many enrollment managers struggling to increase, or even maintain, enrollment.

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