Articles: Internet

Medieval castles were protected by moats, fortified walls, and small villages, yet enemies sometimes still snuck through using disguises.

Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications.

In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions.

This year's EduComm Conference in Las Vegas saw the launch of the EduComm Institute's CIO-CFO Summit. The one-day event, sponsored by GovConnection in partnership with Cisco, preceded EduComm's opening reception and keynote at the Mirage.

Will this new fiscal year come with a bigger budget for your web and marketing initiatives? Given the current state of higher education budgets, chances are it won't (but, if you're one of the happy few, congratulations!).

Have you noticed how full your schedule has become? With tighter budgets, smaller teams, and an ever-growing list of responsibilities and possibilities, the typical workload for higher ed web professionals has dramatically increased.

The campus bookstore at Tallahassee Community College (Fla.) uncovered a problem in the course of its annual student survey. "What we noticed last spring was that more and more students were not buying textbooks, period," says Vice President and Chief Financial Officer Teresa Smith.

Innovation is not a term typically used within higher education circles. Rich in tradition and history, American higher education has been sometimes labeled a bureaucratic, traditionally mired venture that does not change with the times. But this generalization is, in so many ways, incorrect.

We know you do it. You've told us that you do. Wait—before you get the wrong idea, what I'm referring to is passing around your copy of University Business magazine to colleagues who don't receive it themselves. (What did you think I was talking about?)

With more than 2,000 content management systems (CMS) on the market, it's no wonder college and university administrators are often confused when selecting an option to meet their web content needs. What's better?

Mark your calendar for EduComm 2010, which returns to Las Vegas, June 7-9. This year's conference promises to be more informative, more cutting edge, and more value-packed than ever.

It's 2010. Do you know where your mobile web visitors are? If your college or university hasn't managed yet to provide an online presence for this growing section of its target audience, it should probably have been named a New Year's resolution.

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