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Articles: Internet

Westfield State University’s Upvote campaign encourages positive Yik Yak messages.

Nearly half of the approximately 500 respondents (48 percent) to a UB reader survey said bullying and insults posted on Yik Yak make the social network and its app a “serious threat.” Nearly the same number of respondents said the network is “benign” and called it a fad that would fade over the next year.

A 2013 survey of institutions that have a formal policy covering user-provisioned technologies. (Click to enlarge)

Controlling bandwidth is just one reason why colleges and universities have adopted BYOD policies. Improving computer security, providing reliable internet access for classroom work, and simply letting faculty, staff and students use their favorite devices have driven wider acceptance of BYOD strategies.

The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a stand-alone, for-profit university, currently known as Trident University International. During its nine years of operation within the Touro System, TUI generated more than $270 million dollars in net earnings.

Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. While it sounds like a simple concept, making it happen requires resources, a change in mindset and a willingness to experiment.

Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

While a few colleges are still trying to grasp the intricacies of the top social platforms, early adopters have been exploring other platforms for communications and marketing.

Among the many hopefuls, SnapChat has started to get real traction on college campuses.

Wi-FI, academic technology and data security will see big investments in 2015. (Click to enlarge graphic)

What cutting-edge devices are going to demand campus bandwidth in the near future? The 21st century versions of two old stand-bys: the refrigerator and the wrist watch. Sure, there will still be plenty of laptops, tablets and smartphones crowding the Wi-Fi, but the “internet of things” and wearable technology are coming to campus, forcing CIOs to yet again boost the power of their networks.

Many institutions expect to make significant investments in academic technology, Wi-Fi connections and network security in 2015.

Of the higher ed leaders who responded to a UB survey, nearly half expect overall tech spending to increase at their schools, while another 40 percent said it will stay the same. Perhaps surprisingly, a full 11 percent expect tech spending to decrease.

#ivorytower—The CNN Films broadcast of "Ivory Tower" on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December.

When the piece first aired publicly, many viewers live-tweeted—for a total of nearly 9,400 tweets on Nov. 20, according to Topsy, a social web search engine. The film’s central question asks, “Is college worth the cost?”

UB Top Products

University Business is proud to announce this year’s Readers’ Choice Top Products. College and university leaders from across the country have nominated the products they are using to operate their institutions more efficiently and enhance students’ experiences.

Cutting-edge higher education institutions across the country are leveraging AV and IT technology to advance the learning experience on their campuses. Five of these institutions were honored at the 2014 AMX Innovation Awards, which were presented this past June at UBTech, higher ed’s leading national technology and leadership conference.

While educators continue debating the use of mobile devices in the classroom, the tide seems to be shifting in favor of a new mobile paradigm as a way to ease students’ transition into the workplace.

If “the medium is the message” as Marshall McLuhan so famously proclaimed in Understanding Media: The Extensions of Man, then what is the message of contemporary distributed learning? One can only wonder what McLuhan would say in 2014.

The average college student now spends about $1,200 per year on course materials. (Click to enlarge)

Textbook publishing has long been seen as an impenetrable business, with five major players controlling most of the nearly $14 billion industry. But in recent years, the shift to digital and open-access content has led to a proliferation of free and low-cost alternatives.

Meanwhile, spiraling costs, massive student debt, changing consumer demands and public as well as legislative efforts have pushed the industry toward a true disruption that is now widely considered to be inevitable.

A survey covering 21 social networks found colleges and universities use only four to recruit.

Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors.

A graduating senior applying for a position completed a successful phone interview and travelled to a face-to-face interview with the company. Instead of an interview, the candidate was told upon arrival that the company had discovered ‘inappropriate’ posts and behavior in his social media. The candidate was directly rebuked and dismissed without any hope of ever obtaining a position in the company.

Yes, this is a true story from a CEO, who had wished they had looked at social media earlier in the process.

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