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Articles: Internet

Campuses are aggregating bandwidth demand to purchase more capacity at lower costs through state networks and other consortia.

Higher education has a long history of collaboration among institutions. Today, colleges and universities are leveraging the power of that collaborative spirit to bring high-capacity bandwidth to the market’s most insatiable users: traditional college-age students.

Travis Seekins is associate vice president of student technology at Hardin-Simmons University in Texas.

Human-to human communications have been the bedrock of our lives. More recently, machine-to-machine streaming has become a dominant and often disruptive dance partner in the communication landscape. And now we are glimpsing a world where human-to-machine links culminate in one seamlessly orchestrated waltz.

In March, Twitter unveiled its newest acquisition, a live video streaming app called Periscope. Following closely on the heels of a rival app called Meerkat, Periscope made waves by enabling anyone with a mobile device (iOS or Android) to broadcast from virtually anywhere. The apps allow viewers to interact with broadcasters through a chat feature.

Karine Joly: Used correctly and purposely on the home page, videos are a fantastic opportunity to capture attention long enough to draw visitors into calls to action.

Who watches online videos today? Maybe a better question is, who doesn’t? Video is an engaging, emotional and effective way to communicate and influence. So it was just a matter of time until video got prime real estate on a school’s home page.

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations and technologies.

Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest the necessary time and resources to measure what really matters. How your school defines social media measurement ultimately determines how strategically it uses social media.

Westfield State University’s Upvote campaign encourages positive Yik Yak messages.

Nearly half of the approximately 500 respondents (48 percent) to a UB reader survey said bullying and insults posted on Yik Yak make the social network and its app a “serious threat.” Nearly the same number of respondents said the network is “benign” and called it a fad that would fade over the next year.

A 2013 survey of institutions that have a formal policy covering user-provisioned technologies. (Click to enlarge)

Controlling bandwidth is just one reason why colleges and universities have adopted BYOD policies. Improving computer security, providing reliable internet access for classroom work, and simply letting faculty, staff and students use their favorite devices have driven wider acceptance of BYOD strategies.

The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a stand-alone, for-profit university, currently known as Trident University International. During its nine years of operation within the Touro System, TUI generated more than $270 million dollars in net earnings.

Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. While it sounds like a simple concept, making it happen requires resources, a change in mindset and a willingness to experiment.

Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

While a few colleges are still trying to grasp the intricacies of the top social platforms, early adopters have been exploring other platforms for communications and marketing.

Among the many hopefuls, SnapChat has started to get real traction on college campuses.

Wi-FI, academic technology and data security will see big investments in 2015. (Click to enlarge graphic)

What cutting-edge devices are going to demand campus bandwidth in the near future? The 21st century versions of two old stand-bys: the refrigerator and the wrist watch. Sure, there will still be plenty of laptops, tablets and smartphones crowding the Wi-Fi, but the “internet of things” and wearable technology are coming to campus, forcing CIOs to yet again boost the power of their networks.

Many institutions expect to make significant investments in academic technology, Wi-Fi connections and network security in 2015.

Of the higher ed leaders who responded to a UB survey, nearly half expect overall tech spending to increase at their schools, while another 40 percent said it will stay the same. Perhaps surprisingly, a full 11 percent expect tech spending to decrease.

#ivorytower—The CNN Films broadcast of "Ivory Tower" on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December.

When the piece first aired publicly, many viewers live-tweeted—for a total of nearly 9,400 tweets on Nov. 20, according to Topsy, a social web search engine. The film’s central question asks, “Is college worth the cost?”

UB Top Products

University Business is proud to announce this year’s Readers’ Choice Top Products. College and university leaders from across the country have nominated the products they are using to operate their institutions more efficiently and enhance students’ experiences.

Cutting-edge higher education institutions across the country are leveraging AV and IT technology to advance the learning experience on their campuses. Five of these institutions were honored at the 2014 AMX Innovation Awards, which were presented this past June at UBTech, higher ed’s leading national technology and leadership conference.

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