Articles: Administration & Management

"We're number one" was once an accurate claim among U.S. education leaders.

Today's universities are enterprises in the true business sense. Perhaps more than commercial organizations, the actions, plans, and management of universities come under the microscope of alumnae, donors, trustees, parents, activists, and the press.

There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:

A widely felt need

Presidential support

A clear goal in mind

A common language

A solid research foundation

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