There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:
A widely felt need
A clear goal in mind
A common language
A solid research foundation
Hurricane Katrina and other natural disasters, the ongoing threats of terrorism, and the auditing profession's increased emphasis on business continuity planning have captured the attention of higher education executives.
Hank Brown has landed the top job at the University of Colorado. The former U.S. senator stood out among a field of 40 applicants for the president's post. Brown as been serving CU since former President Elizabeth Hoffman resigned last summer amid sports and management scandals.
Professor and Chair of ESL/Developmental Writing and Reading. Continuing Education Program Director. Advisor, International Students. Professor and former Chair of Chemistry. Director of Workforce and Economic Development. Three women and two men.
Restoring Free Speech and Liberty on Campus
Cambridge University Press (www.cambridge.org), 294 pp., $28.99
During the early months of 1998, newly appointed President Ray Ferrero Jr. and new Executive Vice President George L.
Presidential transitions are challenging for everyone--the new campus leader and the staff. Regardless of the challenge, the more that can be done to establish a sense of common purpose, trust, and understanding, the smoother the transition.